10 key SEO points to watch out for in 2024

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10 key SEO points to watch out for in 2024

With constant advances in the field of search engine optimisation, it is essential to stay informed, adapt your practices and take into account future developments in the field. SERPand Google in particular, with the forthcoming integration of Bard and EMS ( Search Generative Experience )

Here are the 10 most important points to watch out for if you want to optimise your SEO strategy in 2024 and best anticipate SERP trends.


SEO monitoring


1. Artificial intelligence

The increasing use of artificial intelligence (IA) will make the personalisation of search results even more precise. Consider how you can adapt your content to take advantage of these new technologies.

AI-optimised keywords and tags-

Adapt your keywords and meta-tags to make it easier for AI to access the information. This will improve understanding of the context of your content and contribute to better positioning in search results.

2. Core Web Vitals

The Core Web Vitals are performance and ergonomics metrics of your website. In 2024, it will be essential to respect these metrics, as they are a significant factor in SEO ranking. And in particular the new indices INP.

Improving performance and ergonomics

Pay particular attention to the speed at which your pages load, their interactivity and their visual stability. This will improve theuser experience and positively influence your SERP ranking.

3. Voice search

With the rise of personal assistants, the voice search will become even more important in 2024. Adapt your SEO strategies to respond to this new search mode.

Optimising content for voice search

Create content that answers questions asked in natural language and use long-tail keywords to match users' voice queries.

4. Featured Snippets

The Featured Snippets will still be present in 2024, offering a additional visibility for websites whose content appears in these extracts. It is therefore crucial to target the right metrics to obtain this privileged position on the SERP.

Targeting rich snippets

Work on the quality of your content and structure it in such a way as to make it easier for Google to extract the relevant information. Use appropriate tags, such as 

       and <table>to improve your chances of appearing in Featured Snippets.

      5. Mobile compatibility

      With the number of mobile users constantly increasing, SEO for mobile devices will be even more important in 2024. Make sure your site is perfectly adapted to smartphones and tablets.

      Adopt a responsive design

      Opt for a responsive design and make sure that your site displays correctly on all types of device and browser. This will ensure an optimal user experience and improve your ranking in search results.

      6. Schema.org tags

      To make it easier for search engines to understand, the emphasis will be on Schema.org structural tags. These tags make it easier for Google and other search engines to read and understand your content, thus improving your site's ranking.

      Integrate appropriate tags into your pages

      Take the time to work on structuring your site using appropriate Schema.org tags. By using these tags, you will help Google to better understand your content and display it in a way that is more attractive to users.

      7. Data analysis

      L'data analysis will become even more crucial for detecting trends and optimising SEO strategies effectively. Use tools such as Google Analytics and SEMrush to monitor the performance of your website and identify areas for improvement.

      KPI monitoring and analysis

      Regularly monitor key performance indicators and adjust your strategy accordingly to maximise the effectiveness of your SEO actions.

      8. Optimising audio and video content

      Audiovisual content will continue to grow in popularity, particularly with the rise of voice search. It is therefore essential to optimise these formats for search engines.

      Transcriptions and tags

      Provide transcriptions for all your videos and optimise the notch tags of multimedia files to make them easier to index and provide a better user experience.

      9. Internal links

      Internal links are a powerful tool for improving SEO quality. In 2024, you'll need to pay particular attention to optimising them to achieve a higher ranking in search results.

      Structure and internal networking

      Regularly check the structure of your site and work on its content. internal networking to make it easier for users to navigate and to help indexing robots in their work.

      10. Site security

      Cybersecurity will remain a major issue for website owners in 2024. Secure sites will receive preferential treatment in Google search results.

      Set up an SSL/TLS certificate

      Opt for an SSL/TLS certificate to guarantee the security of your site and protect your users' data. This will also avoid any risk of being penalised by Google.

      By taking these 10 key points into account, you'll be able to adapt your SEO strategy in 2024 and take advantage of new SERP trends to improve your ranking in the search results.

      Our other articles on EMS and AI

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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