Guide to finding the best keywords

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

How do you find the best keywords?

Researching the right keywords is essential for improving your natural referencing and attracting qualified traffic to your site.

In this article, we'll look at various methods and tools to help you find the most relevant keywords for your content.

find the best keywords

Understanding the importance of keywords

To begin with, we need to understand why keywords are so important in the world of SEO.

Keywords enable search engines to understand the subject of your web pages and index them accordingly..

By optimising your content with relevant keywords, you increase your chances of appearing in the first results of search engines such as Googlewhich attracts audience and improve the visibility of your website.

Step 1: Define the main themes of your site

Before searching for specific keywords, it's a good idea to identify the main subjects you want to cover on your site. These topics will be directly related to your theme, your products or services and your target audience. Identify 5 to 10 main topics around which you will build your keyword strategy.


If you have a online shop specialising in eco-responsible clothing, your main subjects could be :

    • Ethical fashion
    • Clothes in natural materials
    • Sustainable clothing brands
    • Make your own eco-friendly clothes
    • Eco-responsible accessories

Step 2: Use keyword research tools

To dig deeper and find the specific keywords for each of your main subjects, you can use a number of online tools. Here are a few of them:

Google Keyword Planner

This free tool from Google AdWords is one of the most popular for the keyword search. It provides you with a list of suggestions as well as the search volume and traffic forecasts for each keyword.


A real goldmine for SEO, YourTextGuru analyses your content, suggests relevant keywords and even suggests changes to improve your SEO. Their algorithm is based on data retrieved from Google, which guarantees an excellent level of accuracy.


Ubersuggest is a simple and effective tool that provides keyword ideas based on user searches. You can use it to explore different aspects of a particular subject and find specific expressions related to your topic.

Using these tools, note down all the relevant keywords for each of your main subjects. Also think about any variants (synonyms, plurals, alternative formulations) that you discover in the course of your research.

Step 3: Assess competition and keyword difficulty

Now that you have a list of key words It's time to assess their value according to two main criteria:

1) Competition :

For each keyword, look at the number of sites that appear in Google's first results. The more competition there is, the less likely it will be to rank on the first page. Use the tools mentioned above to obtain an estimate of the level of competition for each keyword.

2) The difficulty :

Some keywords are more difficult to target than others because of factors such as the authority of competing sites, the volume of existing content, or the level of expertise required to tackle the subject. In general, prefer specific, niche keywords to overly generic, competitive terms.

Advice : Don't neglect long, detailed expressions, known as the "long tail", which generally generate less traffic but greater commitment from visitors, because they are more specific to their search.

Step 4: Adapt your content to the keywords selected

Once you've chosen your best keywords, it's time to optimise your content by integrating them in a natural and consistent way. Here are a few tips on how to do this:

  • Create catchy headlines containing your main keywords, without overusing them so as not to be penalised by the search engines.
  • Use the h1, h2, h3 tags to structure your text and include your keywords in a relevant way.
  • Include your keywords in your meta descriptionsThese are short texts that appear below the title of the page in search results, to increase interest in your content.
  • Write quality contentwell-documented and in line with the expectations of Internet users on the subject in question. This will reinforce the credibility of your site and help your keywords to be better referenced.

Don't forget that the quality of the content remains paramount to build visitor loyalty and generate regular, committed traffic to your site. Don't sacrifice this quality for artificial SEO techniques that are counter-productive in the long term.

By following this step-by-step guide, you'll be able to find the best keywords for your site and significantly improve your online visibility. Happy searching!

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
blank Digital Performance Accelerator for SMEs