Find and optimise keywords for your website

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

How do you find keywords on a site?


In this article, we're going to show you how to find keywords for your site to improve its SEO.

These keywords will enable search engines such as Google rank your site in search results according to relevance.

find keywords

1. Analyse the source code of your website

Start by examining the source code of your website. To do this, simply right-click on the site's home page and select "Display page source code" or "Inspect element" depending on the browser you are using.

In your source code, look for the META tags and the </strong> and <strong><h1></strong>. These elements generally give a good indication of the main keywords used for each page.</p> <h3 style="padding-left: 40px;"><span id="Analyse_du_texte_de_votre_site">Analysis of the text on your site :</span></h3> <p style="padding-left: 40px;">The editorial content of your site is also a mine of information about your potential keywords. When you analyse the text, take into account the expressions and terms that you use frequently.</p> <p style="padding-left: 40px;">To do this, you can use a text analysis tool to identify the words and phrases that come up most often. This approach will give you a list of potential keywords based on the content already present on your site.</p> <h2><span id="2_Trouver_des_mots-cles_a_laide_doutils_en_ligne">2. Find keywords using online tools</span></h2> <p>There are several online tools that can help you optimise your keywords. Here are a few of them:</p> <ul> <li>Google <a href="https://www.optimize360.fr/en/definition/keyword-planner/">Keyword Planner</a> This free <a href="https://www.optimize360.fr/en/definition/google-ads-2/">Google Ads</a> (formerly AdWords) is very useful for the <a href="https://www.optimize360.fr/en/definition/keyword-search/">keyword search</a>. It allows you to discover new keyword ideas thanks to an in-depth analysis of the most popular search terms in your field of activity. It also presents data on the <a href="https://www.optimize360.fr/en/definition/search-volume/">search volume</a> and trends, to assess their relevance to your site.</li> <li><a href="https://www.optimize360.fr/en/definition/majestic-seo/">Majestic SEO</a> Link indexing: this is a paid tool that provides detailed information on inbound and outbound links and on the pages indexed among a large number of websites. It is particularly useful for finding keywords by analysing the structure of internal and external links.</li> <li><a href="https://www.optimize360.fr/en/definition/semrush/">SEMrush</a> SEMrush is one of the most widely used tools for SEO professionals, and is also a pay-per-click tool. It provides precise information on competitors, main keywords and trends in organic traffic. It can also provide you with keyword suggestions based on the theme of your site.</li> <li><a href="https://www.optimize360.fr/en/definition/spyfu/">SpyFu</a> SpyFu is a paid tool that allows you to analyse market trends and the advertising tactics and strategies employed by your competitors. It also provides a list of keywords that you can use to improve your own SEO.</li> </ul> <h2><span id="3_Analyser_les_mots-cles_de_vos_concurrents">3. Analyse your competitors' keywords</span></h2> <p>By analysing the keywords used by your competitors, you can gain valuable information about their strategy and identify opportunities to improve yours. Take the time to browse your competitors' websites and analyse their source code to spot the keywords they are using.</p> <p>You can also take advantage of the tools mentioned above (Majestic SEO, SEMrush or Spyfu) to see what your competitors' positions are on certain key sites. <a href="https://www.optimize360.fr/en/definition/key-words/">key words</a> and better guide your own SEO strategy.</p> <h2><span id="4_Utiliser_les_reseaux_sociaux_pour_trouver_des_mots-cles">4. Using social networks to find keywords</span></h2> <p>Social networks are an excellent source of information for determining which keywords to use. By observing publications and interactions between users in your field of activity, you can identify trends and topics of interest to your target audience. <a href="https://www.optimize360.fr/en/360-seo-agency/seo-tools-2/qualified-audience/">audience</a> target.</p> <p>Don't forget to look at popular hashtags related to your sector, which can often contain ideas for keywords to exploit.</p> <h2><span id="5_Yooda_Insight_et_recherche_de_mots-cles_SEO">5. Yooda Insight and SEO keyword research</span></h2> <p>Yooda Insight is another effective online keyword analysis tool. It allows you to carry out a complete audit of your website by examining different aspects such as the main keywords, the <a href="https://www.optimize360.fr/en/360-seo-agency/off-site/">backlinks</a>meta-tags, etc. With this tool, you can compare your SEO with that of your competitors and establish strategies to improve your results.</p> <h2><span id="6Preparer_une_liste_des_mots-cles_trouves">6 - Prepare a list of keywords found</span></h2> <p>Once you've collected all the relevant keywords for your site, it's time to organise them. Prepare a list of the main and secondary keywords you want to use for your website's SEO.</p> <p>Make sure you take into account the search volume and competition for each of them. This will help you determine which keywords you should focus on.</p> <h3 style="padding-left: 40px;"><span id="Trouver_et_optimiser_les_mots-cles_pour_ameliorer_le_referencement_de_votre_site">Find and optimise keywords to improve your website's ranking:</span></h3> <p style="padding-left: 40px;">Now that you have a list of keywords to use for your site, it's time to integrate them into your content. Make sure you use these terms naturally and consistently throughout your text, without over-optimising them, which can harm your SEO.</p> <p>Don't forget to include your keywords in the <a href="https://www.optimize360.fr/en/definition/meta-tag/">META tags</a>titles and <a href="https://www.optimize360.fr/en/definition/url/">URL</a> of your web pages. Judicious use of keywords is essential for improving your site's ranking in search results and attracting more visitors.</p></div></div></article></div></div></div></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div class="gdlr-core-pbf-section-container gdlr-core-container clearfix"><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" id="gdlr-core-column-1" style="z-index: 9999999 ;"><div class="gdlr-core-pbf-column-content-margin gdlr-core-js gdlr-core-move-up-with-shadow" style="box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -moz-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -webkit-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; margin: 0px 20px 30px 20px;padding: 30px 20px 20px 20px;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;"><div class="gdlr-core-pbf-background-wrap" style="background-color: #ffffff ;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;border-width: 0px 0px 7px 0px;border-color: #f15b3d ;border-style: solid ;"></div><div class="gdlr-core-pbf-column-content clearfix gdlr-core-js"><div class="gdlr-core-pbf-element"><div class="gdlr-core-title-item gdlr-core-item-pdb clearfix gdlr-core-left-align gdlr-core-title-item-caption-top gdlr-core-item-pdlr"><div class="gdlr-core-title-item-title-wrap"><h2 class="gdlr-core-title-item-title gdlr-core-skin-title" style="font-size: 25px ;font-weight: 600 ;letter-spacing: 0px ;text-transform: none ;color: #f15b3d ;" >The SEO Services of our Search Engine Optimisation Agency<span class="gdlr-core-title-item-title-divider gdlr-core-skin-divider"></span></h2></div></div></div><div class="gdlr-core-pbf-element"><div class="gdlr-core-text-box-item gdlr-core-item-pdlr gdlr-core-item-pdb gdlr-core-left-align" style="padding-bottom: 10px ;"><div class="gdlr-core-text-box-item-content" style="text-transform: none ;"><table style="height: 567px;" width="833"> <tbody> <tr> <td width="87"><a href="https://www.optimize360.fr/en/360-seo-agency/">SEO Agency </a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/seo-on-site/">On Site SEO Agency</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/off-site/">SEO Netlinking Agency (SEO Off PAge )</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/technical-seo-2/">Technical SEO Agency</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/semantic-seo-2/">Semantic SEO Agency</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/content-marketing-seo/">Content Marketing SEO Agency</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/international/">International SEO Agency</a></td> </tr> <tr> <td><a href="https://www.optimize360.fr/en/360-seo-agency/local-referencing/">Local SEO Agency</a></td> </tr> <tr> <td> </td> </tr> </tbody> </table></div></div></div></div></div></div><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" id="gdlr-core-column-2" style="z-index: 9999999 ;"><div class="gdlr-core-pbf-column-content-margin gdlr-core-js gdlr-core-move-up-with-shadow" style="box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -moz-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -webkit-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; margin: 0px 20px 30px 20px;padding: 30px 20px 20px 20px;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;"><div class="gdlr-core-pbf-background-wrap" style="background-color: #ffffff ;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;border-width: 0px 0px 7px 0px;border-color: #f15b3d ;border-style: solid ;"></div><div class="gdlr-core-pbf-column-content clearfix gdlr-core-js"><div class="gdlr-core-pbf-element"><div class="gdlr-core-title-item gdlr-core-item-pdb clearfix gdlr-core-left-align gdlr-core-title-item-caption-top gdlr-core-item-pdlr"><div class="gdlr-core-title-item-title-wrap"><h2 class="gdlr-core-title-item-title gdlr-core-skin-title" style="font-size: 25px ;font-weight: 600 ;letter-spacing: 0px ;text-transform: none ;color: #f15b3d ;" >Our blog articles on keywords<span class="gdlr-core-title-item-title-divider gdlr-core-skin-divider"></span></h2></div></div></div><div class="gdlr-core-pbf-element"><div class="gdlr-core-text-box-item gdlr-core-item-pdlr gdlr-core-item-pdb gdlr-core-left-align" style="padding-bottom: 10px ;"><div class="gdlr-core-text-box-item-content" style="text-transform: none ;"><p style="text-align: center;"><a href="https://www.optimize360.fr/en/blog/referencing/finding-relevant-seo-keywords/">How can I find SEO-relevant keywords?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/en/blog/referencing/how-to-find-the-best-keywords/">How do you find the best keywords?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/en/blog/referencing/what-is-a-good-keyword/">What makes a good keyword?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/en/blog/sea-referencement-payant/google-adwords/choosing-your-google-ads-keywords/">How do you choose your Google Ads keywords?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/en/blog/referencing/list-of-key-words/">How do I create a list of keywords?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/en/blog/referencing/seo-referencement-google/generate-keywords/">How do you generate keywords for SEO?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/en/definition/key-words-competitors/">How do you find competitors' keywords?</a></p> <p style="text-align: center;"><a href="https://www.optimize360.fr/en/blog/referencing/seo-referencement-google/10-seo-techniques-for-choosing-keywords/">10 techniques for choosing the most effective keywords</a> </p> <p> </p></div></div></div></div></div></div></div></div></div><div class="seocrawler-bottom-page-builder-container seocrawler-container"><div class="seocrawler-bottom-page-builder-sidebar-wrap seocrawler-sidebar-style-none"><div class="seocrawler-bottom-page-builder-sidebar-class"><div class="seocrawler-bottom-page-builder-content seocrawler-item-pdlr"><div class="clear"></div><div class="seocrawler-single-author"><div class="seocrawler-single-author-wrap"><div class="seocrawler-single-author-avartar seocrawler-media-image"><img onload="Wpfcll.r(this,true);" src="https://www.optimize360.fr/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif" alt="blank" data-wpfc-original-src='https://secure.gravatar.com/avatar/d5208a99d91ec9020b7e22498d464a55?s=90&d=mm&r=g' data-wpfc-original-srcset='https://secure.gravatar.com/avatar/d5208a99d91ec9020b7e22498d464a55?s=180&d=mm&r=g 2x' class='avatar avatar-90 photo' height='90' width='90' decoding='async'/></div><div class="seocrawler-single-author-content-wrap"><div class="seocrawler-single-author-caption seocrawler-info-font" data-no-translation="" data-trp-gettext="">About the author</div><h4 class="seocrawler-single-author-title"><a href="https://www.optimize360.fr/en/author/fredpoulet/" title="Posts by Fred Poulet" rel="author" data-no-translation-title="">Fred Poulet</a></h4><div class="seocrawler-single-author-description">Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. 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In the absence of a subpoena, voluntary compliance by your internet service provider or additional records from a third party, information stored or retrieved for this sole purpose cannot generally be used to identify you.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 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