Understanding the right time to carry out an SEO audit

SEO Optimize 360

Through our SEO Agency Optimize 360 

When to make a SEO audit ?

In the world of digital marketing, Search Engine Optimisation (SEO) is an essential strategy for attracting organic traffic to your website. website.

SEO audit is a key stage in assessing your site's current performance in terms of search engine rankings.

The question then arises: When should an SEO audit be carried out? 

In this article, we look at the key times when it is advisable to carry out such a diagnosis.

When to have an SEO audit

Why carry out an SEO audit?

Before deciding when to carry out an SEO audit, it's crucial to understand why it's essential. An SEO audit allows you to :

  • Identify technical and structural errors on your site that could harm its ranking
  • Detect problems with duplicate content or obsolete pages that prevent your pages from being indexed properly
  • Discover opportunities for improvement in terms of keywords and on-page optimisation
  • Evaluate the effectiveness of your netlinking and find ways to boost your online popularity
  • Gain a better understanding of how your search engine positioning compares with that of your competitors

An SEO audit provides an overall view of your site's effectiveness and enables you to draw up a concrete action plan to improve its performance.

Ideal moment #1: The launch of a new website

The first time you should carry out an SEO audit is when you launch a new website. Carrying out such an analysis beforehand allows you to :

  • Ensuring that the site complies with best practice in terms of natural referencing as soon as it goes online
  • Establish solid foundations on which to build an effective long-term SEO strategy
  • Avoid making mistakes that could penalise the site's ranking from the outset and harm visitors' first impressions
  • Gain a competitive edge over companies that have not carried out such an assessment

Conducting an SEO audit before your site goes live is therefore crucial to maximising your chances of success in the organic search results.

Ideal moment #2: To accompany a website redesign

A website redesign, whether partial or total, can have a significant impact on natural referencing. In this context, it is highly recommended to carry out an SEO audit in order to :

  • Maintain or even improve search engine positioning gains
  • Ensuring that redirects are applied correctly, particularly in the event of URL changes
  • Incorporate new SEO trends and adapt the site to changes in ranking algorithms
  • Rethink your keyword strategy and optimise your content accordingly

This type of audit helps to minimise the risks associated with the redesign and ensures that it leads to improved positioning in the search results rather than penalisation.

Perfect time #3: Faced with an unexplained drop in organic traffic

If you notice a sudden drop or a gradual decline in organic traffic from search engines such as GoogleNow is the time to carry out an SEO audit. This will :

  • Identify the source of the problem (technical problem, new competitor, algorithm update, etc.)
  • Implement corrective action to resolve any errors or shortcomings detected
  • Regularly monitor the situation to prevent any recurrence of such incidents

An SEO audit is therefore essential to diagnose the causes of the problem and quickly remedy this worrying situation.

Ideal time #4: To adapt your SEO strategy to market trends and developments

The world of SEO is constantly evolving, with trends and practices changing regularly. That's why it's a good idea to carry out an SEO audit:

  • Every year, to keep up to date with new features and optimisations for your site
  • When you learn of a major update to the search engine ranking algorithms (for example, the Google Core Web Vitals)

This exercise will enable you to remain competitive in the face of market changes and to adjust your priorities so that you are always in tune with the expectations of Internet users and search engines.

In a nutshell

There is no one right time to carry out an SEO audit, but there are several situations in which it may be necessary: when launching a new site, as part of a redesign, following a drop in organic traffic or to adapt to new SEO trends. 

Whatever the context, a well-conducted SEO audit will help you identify areas for improvement to boost your search engine positioning and increase your online visibility.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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