UX and SEO: the winning duo for your website

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UX and SEO: complementary or opposites?

Through our SEO Agency Optimize 360

On the theme SEO On Site


When it comes to improving the visibility of your website online, two areas play a key role: theuser experience (UX) and the rnatural referencing (SEO).

Yet they are often considered as two separate entities in the world of digital marketing.

So how do you get them to work together to achieve the best possible results? Google. ?

Let's take a look at these two concepts and see how you can integrate them harmoniously into your site.

UX and SEO

Understanding UX and SEO

User experience (UX)

User experience is everything to do with the perception that a web user has when browsing a website or an application.

In particular, it covers ease of use, fluidity of navigation, legibility of information and general design.

The aim of UX is to make a site as pleasant to use as possible, so that visitors spend time there and come back again.

Natural search engine optimisation (SEO)

The aim of natural referencing is to improve a website's position in search results, particularly on Google.

The aim is to ensure that the pages on your site are indexed by the search engines and offered to Internet users in response to their queries.

To achieve this, we need to optimise various technical and editorial aspects of the site, such as meta tagsthe internal networking or the quality of the content.

How can UX and SEO be linked for better performance?

To integrate UX and SEO effectively into your website, you need to adopt a global approach. Here are a few tips on how to take advantage of these two concepts and maximise your results:

  1. Start by analysing your site's current performance in terms of UX and SEO. What are its strengths? What are its weaknesses? This will give you an overview of the areas that need improvement and enable you to determine development priorities.

  2. Create relevant, high-quality content. Search engines like the unique content and well structured. Make sure that your articles answer your target audience's key questions and provide added value for web users. And don't forget to optimise your content for relevant keywords to improve your ranking in search results.

  3. Keep it simple. An uncluttered design and a clear structure go a long way to satisfying visitors. Don't overload your site with too many visual elements, and make sure that information can be accessed quickly.

  4. Optimise loading time pages. Visit loading speed is an important criterion for search engines, but also for Internet users. A site that loads quickly is perceived as more professional and pleasant to use.

  5. Make your site mobile-friendly. A large proportion of Internet users access websites from their smartphones. So make sure that your site is displayed correctly on mobile devices to offer these users the best possible experience.

Concrete examples of integration between UX and SEO

To maximise your site's performance, you can work on various aspects directly linked to UX and SEO. Here are a few examples:

  • Internal networking Good internal linking helps to improve your natural referencing and increase visitor satisfaction. It consists of creating links between the different pages of your site, making navigation easier for web users and guiding search engine robots in their exploration.

  • Title and meta description tags These elements are essential for SEO, as they give indications to the search engines about the content of the page. They also have an influence on UX: a relevant and attractive title encourages visitors to click on the link in the search results, while a clear and informative meta description makes them want to find out more.

  • The use of images Optimise your images by assigning them an explicit file name and filling in the alt tagThis makes it easier for search engines to identify them. In addition, make sure you use attractive and relevant images to improve your site's UX.

In short, combining UX and SEO harmoniously on your website can greatly improve both its visibility in search engines and its appeal to web users.

So it's important to adopt a comprehensive approach that takes both these areas into account, in order to maximise your results.

So don't hesitate: take advantage of the exchanges between UX and SEO to offer your visitors the best possible experience!

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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