Finding long tail keywords: Boost your SEO strategy

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

On the Theme Content Marketing.


To optimise the natural referencing of a websitethe key words have become indispensable.

They offer an excellent return on investment and attract qualified traffic to your website.

In this article, our SEO Agency shows you what long tail keywords are and how to identify them to improve your SEO strategy.

long-tail keywords

What is a long tail keyword?

The concept of the long tail was popularised by Chris Anderson in his book The Long Tail. This strategy aims to target queries made up of several keywords, which are less competitive and more accessible than generic keywords.

These long expressions are generally very precise and accurately describe what the user is looking for.

For example, instead of focusing solely on the keyword For example, if you are searching for "shoes", you can try to position yourself on queries such as "women's running shoes" or "cheap men's trainers".

Long-tail keywords attract fewer visitors than generic keywords, but they have a much higher conversion rate because the Internet users who use them are often closer to making a purchase or carrying out a specific action.

The advantages of long-tail keywords

Less competition

Long-tail keywords are less competitive than short, generic keywords. It is therefore easier to position yourself on these terms and achieve a good ranking in the search results. This also reduces the cost per click for advertising campaigns (Google Ads for example).

Qualified traffic

As we mentioned earlier, visitors who use long-tail queries are often closer to making a purchase or carrying out a specific action. They know exactly what they are looking for and are therefore more likely to convert once they have arrived on your site.

Increase in conversion rate

Thanks to their precise nature, long-tail queries attract qualified traffic that is more inclined to take action on your website. By targeting these keywords, you can improve your conversion rate and, ultimately, your revenue.

How can I find long tail keywords?

Analyse the keywords already used on your site

The first step in finding long tail keywords is to analyse the ones you are already using on your site. Use tools such as Google Analytics to identify the queries that generate the most traffic to your site and those on which you are already well positioned.

Using specialised tools

To go further, we recommend using dedicated keyword research toolssuch that Keyword Planner from Google Ads, Ubersuggest or even SEMrush. These tools will enable you to find long-tail keywords that are relevant to your business and evaluate their potential in terms of search volume and competition.

Explore forums and social networks

Forums and social networks are a goldmine for finding long-tail keywords. By browsing the discussions between internet users, you can discover the specific questions and problems to which they are looking for answers. These can provide good leads for your keywords.

Study search engine suggestions

The search suggestions offered by search engines such as Google are also an excellent source of inspiration. By entering a keyword in the search bar, you'll get a list of popular queries similar to your theme.

How can you incorporate long tail keywords into your SEO strategy?

Writing optimised content

Once you have identified your long tail keywords, it is important to write content that meets the expectations of Internet users. Make sure you produce quality content and integrate it naturally these keywords in your texts to avoid penalties for over-optimisation.

Optimising your site architecture

The organisation and structure of your site also have an impact on your SEO. Remember to structure your pages correctly using the HTML (h1, h2, etc.), create internal links between your different content and optimise your meta tags to include your long tail keywords.

Implementing a netlinking strategy

Le netlinking is essential to improving your visibility on the web. Don't hesitate to call on partners, customers or even influencers to obtain backlinks to your site. You can also use techniques guest blogging to write articles on other sites and benefit from their audience and SEO authority.

Evaluating performance and adjusting strategy

Finally, it is crucial to regularly monitor the performance of your SEO strategy and adjust your actions accordingly. Use Google Analytics and other similar tools to monitor your positions in the SERPYou'll be able to track the evolution of your traffic and your conversion rates.

In short, long tail keywords are an essential component of a successful SEO strategy.

Identifying and exploiting these terms will enable you to improve the visibility of your site on the Internet, increase your conversion rate and, ultimately, boost your income from the web.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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