How can I improve my technical SEO?

SEO Optimize 360

How can you significantly improve your technical SEO?

Through our SEO Agency Optimize 360 

on the theme : How to improve your SEO

Le Technical SEOwhich is an integral part of natural referencing, is essential for optimising the visibility of your website on search engines.

Improving this component will help you attract qualified traffic and therefore increase your chances of conversion. This article outlines the main steps you can take to improve your technical SEO.

Improving my technical SEO

Analyse your keywords

In a natural referencing strategy, the choice of keywords is crucial.

These terms are used by Internet users to carry out their searches and must therefore be relevant.

To select the right keywords for your business, you need to draw up a list of the most popular expressions in your sector.

Also take into account the competitive keywords that bring in a large volume of traffic for your competitors. Don't hesitate to add to this list over time to refine your content strategy.

Optimising your web content

Content is kingThis is often said in the field of natural referencing. Quality content means first and foremost a text that is rich in information that is relevant to the web user and that is written with care. It must also be coherently structured and pleasant to read. Here are a few tips for optimising your web content:

  • Use keywords judiciously in your content, without overusing them. Take care to integrate them naturally, while avoiding excessive repetition.
  • Structure your texts thanks to the HTML hierarchical headings (h1, h2, h3, etc.), short, airy paragraphs with bulleted or numbered lists, bolding of important expressions, etc.
  • Write attractive meta descriptionsThis will encourage users to click on your site when it appears in the search engine results. Each meta-description must be unique and well filled in.
  • Diversify content formats with articles from blogWebsites, landing pages, tutorials, videos, infographics, etc., to meet the varied needs of Internet users.

Optimising title and meta tags

The tags title and meta description are essential for natural referencing. They enable search engines to understand the theme of your page and display it correctly in search results. Here are a few tips for optimising these tags:

  • Write a unique and relevant title for each page of your site. The title should briefly describe the content of the page and contain the keyword principal.
  • Choose the right length Ideally, a title should be between 55 and 60 characters long to be correctly displayed by search engines. The meta-description should not exceed 155 characters.
  • Create attractive meta-descriptionsThis will encourage users to click on your site when it appears in the search engine results. Each meta-description must be unique and well filled in.

Improve your site's loading time

The loading time of a website is crucial to the quality of the user experience.user experience and for natural referencing. A site that is too slow can lead to bounce rate and damage your visibility. To improve your site's loading time, here are a few things to bear in mind:

  • Optimising images reducing their weight without compromising their quality. Use tools such as ImageOptim or TinyPNG to compress your images before uploading them to your site.
  • Minimising files CSS and JavaScript by deleting unnecessary comments or spaces. This will reduce file size and speed up loading.
  • Caching pages of your website to reduce server response times. With an effective cache system, regular visitors to your site will load pages more quickly.

Improve the site's mobile compatibility

With the explosion in mobile usage, it is now essential to have a site that is compatible with these devices so as not to penalise your natural referencing. Here are a few tips on how to achieve this:

  • Adopt the responsive designThis means a design that adapts to all screen sizes, whether on a computer, tablet or smartphone.
  • Make the text easier to read and the size of clickable elements (buttons, links, etc.) for optimum use on mobile devices.
  • Opt for simplified navigation with a well-structured drop-down menu and a limited number of links.
  • Test your site's performance on different devices and browsers to make sure it works properly everywhere.

In a nutshell

To improve your Technical SEOIf you're looking to improve your website, there are a number of things you need to do: analyse your keywords, optimise your web content and title and meta tags, improve loading times and ensure mobile compatibility.

By taking each of these areas into account, you will undoubtedly increase the visibility of your site on search engines and therefore your qualified traffic.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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