How can I improve my Semantic SEO?

SEO Optimize 360

Tutorial: How can I improve my semantic SEO easily?

Through our SEO Agency Optimize 360 

on the theme : How to improve your SEO

As a blogger or website owner, thesemantic optimisation is an essential element in improving the visibility of your pages and thus increasing your organic traffic.

In this article, we suggest a number of steps you can take to optimise your content.

Improve my Semantic SEO

1. Find relevant keywords

Keywords play a major role in natural referencing, so it's essential to choose them carefully. Here are a few tips to help you determine which terms are most relevant to the theme of your page:

  • Google searches Start by identifying the keywords typed in by Internet users when they are looking for information on the subject in question.
  • Keyword suggestion tools online tools such as Keyword Tool, Ubersuggest and Answer The Public can provide you with keyword suggestions directly related to your lexical field.

Think long tail

And don't forget to include long-tail keywords, i.e. more specific and less competitive expressions, to improve your chances of being visible on these less sought-after but often more qualitative queries.

2. Write rich, structured content

Le contenu de votre page doit être rédigé de manière claire, structurée et en adéquation avec les attentes des internautes. Voici quelques conseils pour vous aider à produire un optimised content for the Semantic SEO :

Focus on quality

Write a unique, varied and above all informative text on the subject in question. Internet users are looking for accurate and reliable information.

Structure your content

Use tags HTML to facilitate reading and improve natural referencing. Headings (H1, H2, H3) help to prioritise information and highlight the different parts of your text.

Adopt an airy layout

To make your content more pleasant to read and so encourage visitors to spend more time on your site, adopt a fluid, airy layout: line breaks, bulleted lists, bold to highlight certain elements, etc.

3. Optimising meta tags

Meta tags are used to give search engines information about the content of your page. They are an important semantic optimisation factor that should not be overlooked.

The title tag

Essential title tag describes the subject of your page in a few relevant keywords. It will appear as the title of your page in search engine results, so it's important that it's clear and attractive.

The meta description tag

La meta description is a short summary that also appears in search engine results, below the title. Take care with this description to give visitors a good first impression and encourage them to visit your page.

4. Using analysis and optimisation tools

To ensure that your efforts bear fruit, there are various tools available to analyse and optimise the semantic SEO of your pages:

  • Competitive analysis tools to measure the effectiveness of your keywords and evaluate those used by your competitors (SEMrush, Ahrefs).
  • Content audit tool to check whether your texts are optimised for natural referencing (Yoast SEO for WordPressTextoptimizer).

These tools will help you take stock of the level of semantic optimisation of your pages and take the necessary corrective action to improve your SEO performance.

5. Implementing an internal netlinking strategy

Le internal networkingsemantics, i.e. all the links between the different pages on your site, is also a factor that influences semantic SEO. A good netlinking is used to improve the flow of visitors and robots between pages.

Creating relevant links

Use contextual links in your content to facilitate navigation between your different pages, making sure that these links are relevant to the user.

Optimised text anchor

The text anchor, i.e. the text on which a hypertext link is based, must be chosen wisely: favour keywords or expressions directly related to the destination page.

By following these steps and using the appropriate tools, you will be able to optimise your site's semantic SEO and improve your SEO performance.

Always bear in mind that content is king and that regular, high-quality work will be rewarded by the search engines.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
blank Digital Performance Accelerator for SMEs