How can I measure my SEO results?

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How can you measure your SEO results effectively?

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How can I measure my SEO results?


Search Engine Optimisation (SEO) is an essential technique for improving the visibility and positioning of your website. website on search engines.

In order to optimise your SEO strategy as much as possible, it's crucial to monitor the progress you're making by regularly analysing your SEO results.

In this article, find out about the main performance indicators and tools for measuring the effectiveness of your natural search engine optimisation.

How to measure my SEO results

Analysing organic traffic

To begin with, the organic traffic is a good indicator of the effectiveness of your SEO work. Organic traffic represents visitors who arrive on your site via the search results of Google or other search engines, without going through paid advertising. The more organic traffic you generate, the more your SEO efforts are rewarded.

Traffic sources

To accurately analyse the progress of your SEO, it is important to take into account several sources of traffic:

    • Direct Direct visits correspond to visitors who enter the URL of your site in the address bar.
    • Referral This is the traffic generated by links on other sites pointing to yours.
    • Social These visits come from social networks such as FacebookTwitter or LinkedIn.

Tools for measuring organic traffic

There are a number of free and paid tools you can use to track traffic on your website. Some of the most popular are :

    • Google Analytics SEO: this tool provides detailed statistics on the number of visitors, the pages consulted, the average length of sessions and other relevant information for measuring the effectiveness of your SEO strategy.
    • SEMRush This platform can also be used to analyse your website's traffic, offering a keyword positioning tool in the SERP.
    • Moz : Moz offers comprehensive solutions for analysing your natural referencing, including performance indicators such as organic traffic, bounce rate and time spent on the site.

Tracking keyword positioning

Keyword positioning is a key element in assessing the effectiveness of your SEO. The higher the position of your keywords on search engine results pages (SERPs), the more likely it is that people will visit your website.

The importance of relevant keywords

To choose the most relevant keywords, a number of criteria need to be taken into account:

    • Competition keywords: choose less competitive keywords to maximise your chances of appearing on the first page of search results.
    • Le search volume Choose keywords that generate a sufficient number of monthly searches to attract the maximum number of visitors to your site.
    • The intention of users Make sure that the keywords you choose match the expectations and needs of your target audience.

Tools for tracking keyword positioning

There are several ways of monitoring changes in the positioning of your keywords in the SERPs:

    • Google Search Console This free tool provided by Google enables you to track the positioning of your keywords and receive recommendations for improving your natural referencing.
    • SEMRush In addition to its organic traffic analysis tool, SEMRush also offers detailed monitoring of your keyword rankings.
    • Ahrefs This platform offers a complete keyword management solution, including position monitoring, competitor analysis and the search for new opportunities.

Evaluating visibility in the SERPs

The visibility of your website in search results is a key factor in the success of your SEO strategy. The more visible you are, the more your audience and organic traffic will increase.

Click-through rate (CTR)

Le click-through rate corresponds to the number of clicks received on a link as a function of the number of impressions (displays) of this link. A CTR indicates that your content is attractive and relevant to Internet users, and that it meets their expectations. To calculate the CTR, use the following formula:

CTR = (number of clicks / number of impressions) x 100

Tools for analysing visibility in the SERPs

There are several ways to measure your website's visibility in the search engine results pages:

    • Google Search Console This tool provides reports on the performance of your pages in Google search results, including CTR and impressions.
    • Sistrix This SEO analysis platform provides information about your website's visibility in the SERPs, including a visibility index that reflects the performance of your search engines. key words and your pages in the search results.
    • Advanced Web Ranking (AWR) AWR: AWR allows you to monitor your visibility in the SERPs on different search engines and for different geographical locations, by tracking the positioning of your keywords on a daily basis.

Analyse the bounce rate

Le bounce rate is the percentage of visitors who leave your site after viewing just one page. A high bounce rate may indicate that your content is not relevant to users or that they cannot quickly find what they are looking for.

Factors influencing the bounce rate

A number of factors can contribute to a high bounce rate:

    • Quality of content Content that is uninteresting or poorly structured can encourage users to leave your site quickly.
    • Site ergonomics A website that is difficult to navigate or has an unattractive design can put visitors off and drive them to other sites.
    • Page load times pages that are too slow to load will have a negative impact on theuser experience and encourage rebound.

Tools for measuring bounce rate

There are several tools available for tracking the bounce rate on your website:

    • Google Analytics Bounce rate: this platform offers detailed monitoring of the bounce rate for each page of your site, as well as recommendations for improving the user experience.
    • Hotjar This tool provides a qualitative analysis of visitor behaviour on your site using heat maps, session recordings and satisfaction surveys.
    • Crazy Egg Crazy Egg is another user experience analysis tool that measures bounce rate, with heat map and scroll map functionalities.

Measuring SEO results is essential for evaluating the performance of your natural referencing strategy and adapting your actions accordingly.

By combining different indicators such as organic traffic, keyword positioning, visibility in the SERPs and the bounce rate, you can get a precise overall view of your SEO progress.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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