How can I improve my SEO?

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The best techniques for improving your SEO

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How to improve my SEO


In the ever-changing world of digital marketing, having a solid online presence is vital to the success of your business.

An important part of this is search engine optimisation (SEO). In this article, we'll explore the different methods for improving your SEO and increasing the visibility of your website.

How to improve my SEO

1. Wise choice of keywords

Having a good understanding of the keywords that are important and relevant to your business is essential for good SEO. Here are some tips for choosing the right keywords:

  • In-depth keyword research : Use search tools from key words such as Google Keyword Planner or Moz Keyword Explorer to find relevant keywords with a high monthly search volume in your sector.
  • Long tail keywords : Opt for more specific and less competitive expressions to better target your audience.
  • Vary your keywords: Don't always use the same terms, include synonyms and variations to diversify your content and show Google that you are competent in your field.

2. Improving content

Quality content plays a vital role in organic search engine optimisation. To offer visitors to your website interesting and relevant content :

  • Create unique and captivating content: Make sure you provide accurate and useful information that will capture the reader's interest.
  • Answer frequently asked questions: Identify the common questions in your sector and provide clear, comprehensive answers. This will increase the likelihood of appearing in search results for these specific queries.
  • Structure your content : Use the HTML such as <h1><h2> and <h3>to structure your content and make it easier for visitors to navigate and for search engines to find what they're looking for.

3. Technical optimisation of the website

Good site architecture is also crucial for better SEO. Consider the following technical aspects to improve your SEO:

Optimise site loading speed :

Fast websites are popular with users and search engines alike. You can optimise loading speed of your site in :

    • Compressing images and using formats adapted to the medium (JPEG, PNG or WebP).
    • Minimising files JavaScript and CSS.
    • Setting up a browser cache and using a CDN (Content Delivery Network).

Making the site mobile-friendly :

Nowadays, the majority of searches are carried out on mobile devices, so it's essential to have a website responsive. Adapt your site to all types of screen: smartphones, tablets and computers.

4. Optimising meta tags

To optimise your pages and articles, the meta tags play an essential role. They enable search engines to understand the content of your web pages. The following meta tags should be filled in correctly:

  • Title tag : Use a relevant title for each page to attract the attention of Internet users. Don't use too many characters - around 60 will do.
  • H1, H2, H3 tags : Organise your content into sections with headings and sub-headings containing relevant keywords.
  • Description tag : Write a unique and intriguing description to encourage users to click on your link in the search results.
  • Alt tag : Provide a text description of your images using the ALT attribute. This will help search engines to better index your multimedia content.

5. Creating inbound and outbound links

The quality and quantity of your site's inbound and outbound links are important for ranking. Here are a few ideas for improving this crucial part of optimisation:

  • Creating internal links : Create links between the different pages on your site, which will help to make your site more attractive. user experience making it easier to navigate and enabling search engines to index your pages more easily.
  • Obtaining backlinks : Get inbound links from authoritative websites respected by search engines. You can achieve this with quality content and sharing on social networks.

By applying these methods, you will gradually improve your organic referencing and increase your website's visibility on search engines. Be patient, because SEO is a process that takes time and constant effort.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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