How much should you invest in SEO?

SEO Optimize 360

How much to invest in SEO: the keys to determining your budget

Through our SEO Agency Optimize 360 

on the theme : how to choose your SEO provider


Ensuring good visibility on the web has become crucial for all businesses in the modern world. The Internet represents a formidable showcase, offering unlimited and constant access to the whole planet.

To achieve this, it is essential to have high-quality Search Engine Optimisation (SEO), so that your website appears on the first pages of search engines. So the question arises: how much to invest in SEO ?

In this article, we're going to give you some answers so that you can draw up your own SEO budget.

in-house SEO team

SEO budget: basic criteria to consider

There are a number of factors to take into account when deciding how much to spend on SEO:

  • The size your company and/or your website
  • Your sector of activity and existing competition
  • Your business objectives and growth ambitions
  • The level of expertise you currently have (in-house or external)

So make sure you analyse these criteria carefully before setting your SEO budget. Without being exhaustive, you should also take into account the average rates available on the market: the more you invest, the better the chances of obtaining rapid and significant results.

Where and how to invest in SEO: the different approaches

Once you've determined the basics of your budget, it's important to know where and how to allocate your expenditure. There are several ways to invest in SEO:

1. Purchasing skills in-house

You can choose to recruit a SEO expert within your company, who will be responsible for your website's SEO. This solution allows for better integration within your organisation, but can be costly, especially if you also have to train this person in the specifics of your sector.

2. Working with a specialist agency

Calling on a SEO agency is the preferred solution for many professionals for two main reasons:

    1. The experience SEO agencies: these agencies generally have an experienced SEO team, giving them extensive technical and strategic expertise.
    2. The cost On the whole, working with an agency is often better value for money than hiring a dedicated employee (salary + social security contributions, travel expenses, etc.). trainingtime devoted to management...).

3. Opt for one-off services

Depending on your specific needs, you can also choose to call on freelancers or independent experts for one-off services. For example, to produce a SEO audit of your website, or the writing of SEO-optimised articles. This can be a good solution if you have a limited budget or if you want to try out different services before making a long-term commitment.

How much to invest in SEO: price examples and practical advice

To give you a clearer idea of the costs associated with the various SEO servicesHere are some price ranges:

  • SEO audit between €500 and €3000 depending on the complexity of the project
  • On-site optimisation (technical improvement of the site): from €1,000, but can go up to several tens of thousands of euros for complex sites
  • Writing articles optimised for referencing: expect to pay between €50 and €200 per article, depending on quality and length
  • Obtaining backlinks (external linking): price varies according to the quality and quantity of links purchased, from €10 per link for the cheapest links

However, these figures are purely indicative and may vary depending on the situation and the service providers chosen. So it's essential to take the time to compare offers and draw up an estimate. specifications for each service required.

Prioritise and adapt your SEO budget

One final piece of advice on investing in SEO: don't forget that SEO is a lengthy process and that it's better to focus on quality than to spread your budget over several simultaneous actions.

Prioritise your needs according to your business objectives and plan a rolling budget, which can be adjusted according to the results obtained.

Don't hesitate to try out different services and measure the impact of each on your SEO before committing to a more global strategy.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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