The essentials of a successful SEO audit

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

On the theme Technical SEO

The success of a website depends to a large extent on its positioning on search engines, in particular Google.

To ensure optimum visibility and improve the performance of your site, it is essential to carry out a SEO audit regular. But what is a good SEO audit ? In this article, we present the key elements for successfully carrying out this crucial operation.

good SEO audit

Technical analysis of the site

Technical analysis is the first stage of the SEO audit, as it enables us to detect any problems that could prevent your site from being properly indexed by the search engines. Here are a few points to consider:

  • URLs Check that your URLs are well structured, short and legible, with no incomprehensible parameters for users and search engine spiders.
  • Loading time analyse the loading speed of your pages to prevent visitors from leaving the site before the content is even displayed.
  • Social networks Make sure that your presence on social networks is highlighted on your site, as this will also help with referencing.
  • Metadata Make sure that every page on your site has title tags, meta description and Hn to make it easier for search engines to understand their content.
  • Site map create a sitemap XML to help indexing robots to understand the structure of your site and regularly check that this file is taken into account by the search engines.

Content analysis

Content analysis is just as important as technical analysis. Offering content that is interesting and optimised for SEO will make a major contribution to the success of your site:

  • Relevance Make sure your content is relevant and meets the needs of your users. It must add real value and be regularly updated.
  • Keywords Identify the keywords on which you want to position each of your pages and include them naturally in the text and tags (title, Hn...).
  • Structure Organise your content with clear headings and subheadings (Hn beacons) and airy paragraphs to improve readability and make navigation easier.
  • Duplication Use tools to check that your content is not duplicated, as this is detrimental to SEO, not only for the content itself but also for the site as a whole.
  • Wealth Try to vary the types of content (text, images, video, etc.) to offer a variety of content. user experience enriching and diverse.

Link analysis

Links are an undeniable element of SEO. An in-depth analysis of these links can identify any shortcomings in your site's SEO:

  • Internal links Internal links: make sure that your pages are correctly linked to each other by internal links. This improves navigation, guides the user to the desired content and helps with referencing.
  • External links Check the quality of the links pointing to your site (backlinks) and the reciprocity of links, this plays a major role in raising the profile of your site in the eyes of search engines.
  • Link anchor Use a wide range of relevant anchor texts for both your internal and external links. Avoid generic anchors such as "click here".
  • Broken links Check the validity of your internal and external links on a regular basis, as broken links give your site a bad image and are detrimental to SEO.

Implementing the recommendations

Once the audit has been carried out, the recommendations need to be implemented:

  1. Draw up an action plan to correct technical problems and improve content quality.
  2. Update your URLs and tags (title, meta description, Hn) if necessary, in line with SEO best practice.
  3. Work on the architecture of the site to make it easier to navigate and improve the user experience. internal networking. At the same time, make sure your code is clean and complies with web standards to optimise page loading times.
  4. develop a strategy for netlinking aimed at obtaining quality inbound links to your site.

Follow-up and monitoring

Finally, don't forget that SEO is an ongoing process.

You need to regularly monitor the results obtained (positioning, traffic, conversions, etc.) and adjust your strategy. The use of tools such as Google Analytics or other analytical tools can be very useful for accurately tracking the development of your site.

A successful SEO audit must therefore include technical analysis, content analysis and monitoring of internal and external links.

The recommendations resulting from this audit will enable you to improve the level and the performance of your site, with the aim of increasing visibility and achieving your objectives.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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