What are the essential stages of an SEO audit?

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Through our SEO Agency Optimize 360

On the theme : SEO audit  complete

In a constantly evolving digital world, it is essential to regularly update and optimise your organic search strategy.

A full SEO audit is the ideal solution. By following the various steps described below, you'll be able to identify weak points and improve the visibility of your site. website on Google.

full SEO audit

Technical analysis of the website

Technical analysis consists of checking whether your website complies with the best practices recommended by the search engines. The aim is to enable optimum indexingand the correct display of the various elements on different types of devices and browsers.

Checking the site structure

To ensure that your site is well positioned, it will be necessary to have a sitemap.xml file to help Google understand your tree structure, as well as a robots.txt to block access to sensitive or unnecessary pages, such as login pages.

Site performance

Page loading time is a key factor in website ranking. It is therefore essential to reduce this time by compressing images, minimising files, etc. CSS and JavaScriptand by activating caching.

Mobile adaptability

More and more users are accessing the Internet via their smartphone or tablet. So it's important that your site adapts to these formats to meet the needs of all users. A design responsive design enables your site to be displayed correctly on all types of screen.

Content and keyword analysis for a full SEO audit

Content is one of the main factors in attracting and engaging visitors. It must be coherent, informative and optimised for search engine optimisation.

Quality of content

Your content should be attractive, well structured and highlight terms related to your theme. H1, H2 and H3 tags should be used to prioritise your main ideas. It is also essential to check that your texts are unique and do not present a risk of duplicate content.

Keyword analysis

A good keyword analysis will help you check whether your content strategy is appropriate. There are two aspects to consider:

    • Compatibility with your existing pages: you need to check that your keywords are in line with your current content.
    • Natural referencing opportunities: in-depth research will help you find new, relevant keywords to include in your search engine optimization. editorial strategy.

Analysis of internal and external links

Links play a crucial role in natural referencing. They contribute to the credibility of your website, its popularity and the visibility of your site.user experience.

Internal links

Internal links help to improve page indexing and guide visitors through your website. You must therefore ensure that :

    • All your important pages are properly linked.
    • Your internal links are relevant and not misleading.
    • No dead links left on your site.

External links

L'analysis of backlinks is an important step in checking whether your site has a good reputation in the eyes of Google. The quantity and above all the quality of these external links links pointing to your site are highly valued by search engines. It will be necessary to monitor your inbound links and identify any problems such as broken links or links from sites with poor quality content.

Competitive analysis

Comparing your site's ranking with that of your direct competitors can be particularly useful for adjusting your SEO strategy. By identifying their strengths and weaknesses, you'll be able to pinpoint areas for improvement.

Competitive intelligence

Dedicated SEO tools allow you to analyse your competitors' sites and gather valuable data:

    • Analysis of the keywords on which they are well positioned.
    • Their main traffic acquisition channels, such as Search Engine Optimisation or paid referencing.
    • Examine their backlink profile to identify partner sites of potential interest for your own strategy.

Adjustments to be made

The information gathered during the competitive analysis can be used to identify opportunities for optimising your website:

    • Highlight the weak points of the competition and exploit them to stand out from the crowd.
    • Implementing new functionalities to improve the user experience.
    • Develop new editorial lines and insert new relevant keywords.

By following these steps during a full SEO audit, you'll be sure to have an accurate overview of your site's state of health. Once this analysis has been carried out, don't hesitate to prioritise the actions you need to take to improve your organic referencing strategy and achieve your visibility objectives.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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