What tools are needed for an effective SEO audit?

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Through our SEO Agency Optimize 360

On the theme : SEO audit  effective

In the world of natural search engine optimisation, carrying out an SEO audit is a crucial step in improving the visibility of your website.

To do this, it is essential to rely on appropriate, high-performance tools. In this article, discover the best tools for carrying out a proper diagnosis of your SEO strategy and fully optimising your performance.

effective SEO audit

Analyse your site's technical performance with Screaming Frog for an effective SEO audit

The tool Screaming Frog est un incontournable pour analyser en profondeur votre site web sur le plan technique. Ce crawler SEO permet d’identifier rapidement les erreurs potentielles telles que les liens brisés, les orphan pages and duplicate content.

  • Explore all URLS : With Screaming Frog, you can detect 404 errors, error messages and 301 redirects and other codes returned by the servers.
  • Check the : Optimising title tags, meta description and Hn tags is essential for natural referencing. Screaming Frog analyses all these tags to help you improve their management.
  • Diagnosing content problems : Duplication of pages or text, image size, verification of alt attributes... Screaming Frog offers a complete overview of the elements that need to be optimised in terms of content.

Main features :

    1. In-depth site analysis
    2. Identification of technical and content errors
    3. Monitoring internal and external links
    4. Export data in CSV format for detailed analysis

Analysing your link structure with Ahrefs

Ahrefs est un outil complet pour analyser les aspects SEO off-site. Il vous permet d’analyser vos backlinks, d’examiner le profil de votre site en termes de domaines référents, ainsi que de identifier les opportunités de développement.

  • Backlink analysis : Ahrefs describes all the inbound links pointing to your site. Each link is analysed according to its anchor, its quality (DR), its relevance or its position in the text.
  • Measuring off-site performance : In addition to links, Ahrefs provides access to various key indicators relating to the off-site work carried out on your site, such as estimated organic traffic and the value of your links. PPC (pay per click), to assess the impact of each action taken.
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  • Keyword search : Ahrefs' built-in keyword explorer helps identify key words that generate traffic and can represent opportunities for your SEO strategy.

Main features :

    1. Analysis of backlinks
    2. Off-site key performance indicators
    3. Tool for keyword search
    4. SEO audit of external site

Developing a high-performance keyword strategy with SEMrush

If there's one versatile tool when it comes to natural referencing, it's definitely SEMrush. This software will prove extremely useful for working on your keywords and developing content that is optimised for SEO.

  • Organic keywords : SEMrush provides a complete list of the keywords for which your site is positioned in the search results, together with the level of competition and volume of traffic associated with them.
  • Competitive analysis : As well as analysing your own site, SEMrush also allows you to monitor your competitors' SEO strategies to identify their strengths, weaknesses and potential opportunities for your own site.
  • Building lists of keywords : SEMrush offers a keyword generator that will help you quickly build coherent lists around a main theme, to facilitate the semantic enrichment of your content.
  • Position monitoring : Finally, SEMrush offers daily tracking of your positions on your chosen keywords, so you can measure how your SEO strategy is performing.

Main features :

    1. Identification and analysis of organic keywords
    2. Competitive analysis
    3. Keyword list generation tool
    4. Daily monitoring of positions in search results

Google Analytics: an essential tool for measuring the impact of your SEO actions

No need to present Google Analytics, a free platform developed by the Mountain View company, gives you access to a wealth of information about your site's traffic. It's essential that you use this tool to measure the effect of your SEO actions in real time.

  • Traffic measurement : Track changes in overall traffic or break down traffic sources (organic, social, direct, etc.) to ensure that your strategy is relevant.
  • Visitor behaviour : Find out how users navigate your site using the data provided by Google Analytics - number of pages viewed, bounce rateaverage session length, etc.
  • Best-performing pages : Identify the pages that generate the most traffic and their popularity index within your site to assess their impact on your overall strategy.
  • Objectives: Configure objectives to specifically track the actions/actions carried out by visitors that are directly linked to your SEO strategy.

Main features :

    1. Detailed traffic analysis
    2. Visitor behaviour on the site
    3. Tracking the best-performing pages
    4. Setting and monitoring specific objectives
About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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