How do you create SEO-efficient content?

SEO Optimize 360

Create content that performs well in SEO: tips and advice

Through our SEO Agency Optimize 360 

How do you create SEO-efficient content?

In the world of webmarketingSearch engine optimisation (SEO) is essential to ensure the visibility of your site or website. blog.

To stand out in the results of search engines such as GoogleIt is crucial to improve the quality of the writing, the frequency of publication and the length and density of the texts. key words.

effective SEO content

A- Improving the quality of writing

To improve drafting quality of your content, a number of factors need to be taken into account:

  1. Writing a catchy headline: an original title in h1 tag should be short, relevant and enticing. 
  2. Careful introduction : arouse the reader's interest from the very first lines and tell them what they will discover when they read your article.
  3. Using headings : they help structure your text and make it easier to read, insert h2 and h3 tags to give your text a clearer structure. user experience
  4. Be precise and concise: offer information-rich content that is easy for readers to understand.
  5. Adapt your language: use vocabulary appropriate to your target audience and don't hesitate to use keywords related to your theme.

1- SEO copywriting techniques

There are many ways to improve the quality of your texts, including :

  • The use of storytellingwhich involves telling a story to engage the reader and arouse their emotions.
  • The use of concrete examples and practical cases to illustrate your points and reinforce the reader's support.
  • Proposing solutions to problems encountered by your company audiencewith practical, tailored advice.

B- Optimising publication frequency

To gain visibility on search engines, it is essential to publish quality content on a regular basis. By publishing regularly, you will be appreciated by both Google and your readers.


  1. Set a publication frequency : plan the publication of your articles according to a precise editorial calendar, which will motivate you and reassure your audience.
  2. Vary the formats: Blog posts, videos, podcasts... alternate types of content to keep your readers interested. 
  3. Update old articles : Take the opportunity to enrich or correct your old articles, which will help you to move up the search results and build a loyal audience.

2- How often should you publish?

The frequency will depend largely on your resources and your theme, but here are a few tips:

  • Publish at least once a week to keep your audience interested and show Google that you're active.
  • Don't forget quality: publishing less often but with rich, interesting content can be more beneficial than frequent publication without any real contribution.

C- Importance of text length

An article that performs well in terms of SEO should be of optimal length, i.e. long enough to be informative yet pleasant to read. 

  1. Vary the lengths : offer articles of at least 1,500 words to provide rich content covering different sub-themes related to your main subject. However, be careful not to make your texts too indigestible for the reader.
  2. Writing in-depth texts : don't hesitate to develop several angles of approach around your theme to bring added value to your audience. 

D- Controlling keyword density

Integrating keywords judiciously into your content is essential for increasing the visibility of your articles and attracting the attention of search engines.

  1. Identify relevant keywords: determine the terms that are likely to be of interest to your audience.
  2. Distribute harmoniously : Distribute your keywords strategically throughout your text, taking care not to overuse them to avoid over-optimisation.

3- How do I optimise the title tag?

Your title tag must be carefully crafted to give a precise idea of the content of your page, while including one or more relevant keywords.

  • Insert a keyword in your title tag, placing it as close as possible to the beginning.
  • Opt for a unique title that is consistent with your content.
  • Limit the length of your title tag to 60 characters so that it is displayed correctly in search engine results.
About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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