The art of creating SEO-optimised content

Best SEO agency optimize 360

Through our SEO Agency Optimize 360

On the theme : Content Marketing.

In the world of the web, creating quality content is essential to attracting and retaining visitors.

By adopting good SEO (Search Engine Optimisation) practices, it is possible to optimise this content so that it is better positioned in the search engine results, such as Google.

In this article, our Search Engine Optimisation Agency takes you through the various stages involved in creating a search engine optimisation site. optimised content for referencing.

SEO-optimised content

Understanding the importance of keyword choice

To create content that is truly SEO-friendly, you need to know that it all starts with the choice of keywords. It is these words or groups of words that will enable users to find your page via search engines. Keywords must therefore be relevant and appropriate to the subject.

How do you determine your keywords?

There are several techniques for choosing the most appropriate keywords for your content:

    • Draw up an initial list of spontaneous keywords representative of the subject;
    • Use semantic analysis tools, such as Keyword Planner from Google Adsfor further suggestions;
    • Analyse competitors' keywords to identify the most searched-for terms.

Structuring and prioritising your content

Content structure is also an important SEO criterion. The tags HTML help to organise information clearly and guide search engine spiders as they read your page.

Title tags

To ensure that your content is properly understood by search engines, you need to divide your text into sections using title tags (h1, h2, h3, etc.). The h1 tag will be used to indicate the main title and the other tags will be used to divide the text into sub-sections in a hierarchical manner.

Bulleted or numbered lists

Lists are also very popular with search engines because they make the content easier to read. Whether it's a bulleted list with ul and li tags, or a numbered list with ol and li tags, it's essential to use them to simplify reading.

Writing unique and relevant content

The primary aim of Google and other search engines is to provide Internet users with reliable and relevant answers to their searches. This is why it is essential to offer content that effectively meets expectations the target audience.

Developing your expertise

In order to attract and retain readers, the content must be rich and demonstrate some form of expertise on the subject in question. This means that content creation must be based on verified and interesting informationThese are essential to underline your credibility.

Adding value

The content written must also provide real added value, which can take different forms:

    • A different or innovative point of view on the subject;
    • Concrete examples, case studies and key figures;
    • Practical advice tailored to your target audience.

Make the text attractive and readable to achieve SEO-optimised content

To grab the reader's attention and make it easier to read, it's important to take care with the layout of the text. Here are a few tips to make an article more attractive:

Varying text formats

The use of formatting tags (bold with the strong tag, italic with the em tag) allows you to highlight certain important words or phrases. It is also possible to include quotations or code extracts within the text using the blockquote and pre/code tags.

Adding multimedia elements

Images, videos and infographics can be used to provide additional information while making the content more attractive. even more attractive. It is therefore advisable to incorporate these elements into the text, taking care to fill in the alt attributes correctly so that they are easier for search engines to understand.

Optimising meta tags

The meta tags are also important for referencing. Although they are not directly visible to Internet users, they inform search engines about the content of the page and make it easier to index.

The meta title tag

This is the title that will be displayed in the search results. It must be short and to the pointincluding one or more keywords if possible.

The meta description tag

This tag provides a summary of the content of your page and appears below the title in search results. It should be written in a way that attractive and relevant to encourage visitors to click on your link.

By following these tips and paying particular attention to each of these steps, you will be able to create content that is optimised for SEO.

The aim is to combine quality writing with respect for SEO rules, in order to appeal to both readers and search engines.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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