Choosing your domain name for international SEO

SEO Optimize 360

Guide to choosing a domain name suitable for international SEO

Through our SEO Agency Optimize 360 

on the theme International SEO


Choosing a domain name is a crucial stage in the creation of a website, especially if you are targeting an international audience.

The name of your site can have a significant impact on its referencing and therefore on its visibility throughout the world.

In this article, we're going to give you some advice on how to choose the right domain name for your website. International SEO.

choosing your domain name

Understanding the importance of a good domain name

Before you start looking for the ideal domain name, it's essential to understand why it's so important to the success of your site. A good domain name should :

  • Be easy to remember: the simpler and shorter your domain name, the more likely it is to be remembered and shared.
  • Have an extension that is consistent with your audience If you are targeting a local audience, opt for a national extension (.fr, .de, .it...), but if you want to reach an international audience, opt for a generic extension such as .com or .org.
  • Include relevant keywords: this will make it easier for search engines to find your site and understand the content of your pages.

Now that you understand the importance of a good domain name, let's move on to advice on how to choose one.

Keep it simple and evocative

To be effective, your domain name must be simple, short and to the point. Avoid terms that are too complex or unfamiliar to the general public, as well as abbreviations that could lead to confusion. We also recommend that you use a maximum of two or three different words in your domain name.

Characteristics of a good :

  • Easy to pronounce: choose words that are easy to pronounce in all languages.
  • Omission of numbers and hyphens: these can make the domain name difficult to remember and share.
  • Reminder of the site's content: favour words related to your business or your international target.

Focus on relevant keywords

Choosing the right keywords to include in your domain name is crucial to improving your search engine optimisation. To do this, you need to identify the strategic keywords for your business sector and check their popularity with search engines.

Suggested keywords :

  • Use tools such as Google AdWords Keyword Planner to determine the best keywords for your offer.
  • Analyse the competition: study your competitors' domain names for inspiration and to avoid duplication.
  • Adapt your vocabulary: use universal language that can be understood by as many people as possible.

Taking account of cultural and linguistic aspects

If you are targeting an international audience, it is vital that your domain name is adapted to the different cultures and languages of your visitors. Here are a few tips to help you achieve this:

Remain neutral:

Avoid using terms that are too specific to a region or culture, which may not be understood or misinterpreted by people from other backgrounds.

Limit puns:

Puns that work well in French may not have the same meaning or resonance in other languages. So opt for simple expressions that are transparent internationally.

Thinking about the local market:

Even if your domain name must be universal, don't forget to take into account the local specificities of each country in which you wish to be present.

Choosing the right extension

The last step in our guide is choosing your domain name extension. Here again, there are several criteria to take into account in order to optimise your international referencing:

  • Give preference to generic domains : The .com, .net or .org domains are best suited to a site with an international vocation. However, if your activity is mainly aimed at a particular country, don't hesitate to use the corresponding national extension.

  • Avoid exotic extensions: Despite their originality, some unusual extensions (.biz, .info...) can be detrimental in terms of referencing or brand image.

  • Check availability : Before settling on a domain name, make sure that it is available with the desired extension. There are a number of online tools available to carry out this check quickly and free of charge.

With these tips in mind, you are now ready to choose the ideal domain name for your website aimed at an international audience.

Take the time to test different combinations of keywords and extensions to find the one that best suits your audience and optimises your visibility on search engines worldwide.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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