Which CMS should you choose to boost your website internationally?

SEO Optimize 360

The ideal CMS for optimising your website's international ranking

Through our SEO Agency Optimize 360 

on the theme International SEO


The choice of a content management system (CMS) is essential for creating and managing an effective website.

As site owners look to expand their online presence internationally, they need to consider a number of factors when choosing a CMS suited to their needs.

In this guide, we will explore the main features you need to look for in a CMS if you want to succeed with your international SEO.

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Key criteria to consider when choosing a CMS for international visibility

Multilingual options and language support

One of the first things you should check when evaluating a CMS for international use is the ease with which multilingual content can be created and managed. A good CMS should allow you to quickly and easily translate your blog without the need for advanced programming skills. In addition, make sure that the CMS supports different languages to facilitate the integration of multilingual contributors on a regular basis.

Domain and URL management system

Another important aspect to consider is the way in which the CMS manages domain names and URL for each language version of your site. The best CMS offer you the ability to set up separate domains or sub-domains for each languageas well as the ability to customise URLs for natural referencing. This is essential to ensure maximum visibility on search engines in different countries.

Compatibility with international SEO standards

For your website to be successful internationally, it must also be optimised according to the best practices of natural referencing. So make sure that your CMS supports key elements such as meta tagstags, the hreflang and multilingual sitemapsThese are all crucial tools for improving your site's online presence on a global scale.

Flexibility and customisation options

It is also important to choose a CMS that offers flexible and customisable features to meet the specific needs of your site. Site owners should look for tools for easy integration with third-party platformsThese include international payment solutions and automatic translation services, to help them optimise their site for a global market.

The best CMS for boosting your international ranking

There are many CMS on the market, each offering advantages and disadvantages in terms of natural referencing and international capabilities. Here are some of the main players:

  1. WordPress widely popular and with a user interface User-friendly, WordPress supports multilingual plugins such as WPML or Polylang, allowing you to translate your content effortlessly. However, you may need to get your hands dirty to configure domains and hreflang tags correctly.

  2. Joomla Joomla: another widely used CMS, Joomla offers integrated multilingual options that make it easier to manage international websites. However, certain SEO elements specific to local markets may require the use of additional plugins.

  3. Drupal Drupal: this open source CMS is renowned for its power and flexibility, making it ideal for complex, customised projects. Drupal offers excellent support for multilingual content, but its higher learning curve can make it less attractive to beginners.

Finding the right balance between technical requirements and the specific needs of your project

The choice of a CMS should be based on a compromise between the overall functional needs of your site and the key technical requirements linked to international referencing.

To make the best decision, it is essential to carry out an in-depth analysis of the functionalities offered by each content management system, taking into account factors such as your budget, your programming skills and the level of support offered by the community and developers.

In conclusion, it's clear that choosing the right CMS is crucial if you want to successfully list your site internationally.

By taking into account the many criteria and features presented above, you'll be better prepared to make an informed choice that perfectly matches the needs of your online business.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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