How do you challenge an SEO agency?

SEO Optimize 360

How do you challenge an SEO agency?

Through our SEO Agency Optimize 360 

on the theme : Measuring SEO Results

In a world where digital technology is becoming increasingly important, any company seeking to stand out from the crowd must focus on its online presence.

This involves natural referencing or Search Engine Optimisation (SEO), which is essential for ensuring the visibility of your business. website and attract qualified traffic.

To achieve this, it is often advisable to call on the services of a SEO agency . But how do you challenge an SEO agency?

What criteria should you take into account to ensure that they are competent and relevant to your project? Here are a few key points to help you through the process.

challenge an SEO agency

Analyse the SEO agency's skills

Before choosing an SEO agency, it's essential to ensure that it has the skills required to successfully carry out your SEO project.optimisation.

Certifications and partnerships

Certifications and partnerships with the main players in the market (Google, Bingetc.) are generally a good indicator of the quality and reliability of an SEO agency. Certification Google Analytics or Google Adsfor example, demonstrates a certain level of expertise in data analysis and the management of online advertising campaigns.

Experience and references

An experienced SEO agency can boast a list of satisfied clients and successful projects. Don't hesitate to ask for references and get in touch with former clients to get their impressions of the agency. What's more, an agency that has worked in your sector of activity will be better placed to understand your specific needs and offer you appropriate solutions.

Understanding the proposed SEO strategy

Over and above technical skills, it is vital to understand the SEO strategy that the agency is proposing and to assess its consistency with your company's objectives.

Aspects of referencing taken into account

Search engine optimisation involves a number of different levers, including :

  • On-site optimisation : improving the technical aspects of the site (loading time, mobile responsiveness, markup, etc.) HTMLetc.) and editorial content (keywords, quality, originality, etc.)
  • Le netlinking : developing high-quality, relevant inbound links to improve the popularity of your site in the eyes of search engines
  • Local visibility : optimising your website pages and profile Google My Business to rank highly in local searches
  • Social networks : use social platforms to disseminate your content, raise your profile and create a link with your audience. audience target

A good SEO agency will be able to propose a global strategy covering several or all of these aspects, adapting them to your context and your objectives.

The long-term approach

Search engine optimisation is an ongoing process that requires patience and regular work. So it's crucial to work with an SEO agency that takes a long-term view and implements long-term actions rather than temporary, risky solutions (such as certain " black hat SEO" not recommended by Google).

Monitor the results and progress of the project

Once you've started working with an SEO agency, it's important to monitor the progress of the project and measure the results obtained to make sure you're making a good investment.

Key performance indicators (KPIs)

The SEO agency should work with you to define the key performance indicators (KPIs) that will enable you to assess the effectiveness of your strategy. Commonly used KPIs include :

    • Positioning in search engine results pages on relevant keywords
    • The volume and quality of organic traffic (bounce rateduration of sessions, etc.)
    • The rate of conversion SEO traffic into customers or prospects
    • Site awareness and authority (number and quality of incoming links, social network shares, etc.)

Project reporting and monitoring

To ensure effective and transparent monitoring, the SEO agency must provide you with regular reports (monthly, quarterly, etc.) including an analysis of the KPIs defined together. These reports show the progress made, but also identify areas for improvement and adjust the strategy if necessary. It's also crucial that the agency is available to talk to you and answer your questions throughout the project.


About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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