Challenging your SEO Agency to generate additional revenue

SEO Optimize 360

Optimising your online visibility with an SEO Agency: focus on additional revenue

Through our SEO Agency Optimize 360 

on the theme : Measuring SEO Results

Today, calling on a SEO agency has become a must for anyone wanting to maximise their online presence.

For companies, working with these natural referencing experts represents a major investment, and it is legitimate to ask whether this expenditure can be translated into tangible benefits. concrete results in terms of additional sales.

In this article, we look at the issues involved in working with an SEO agency, and how their work contributes to improving business profits.

Additional turnover

Why invest in SEO?

SEO (Search Engine Optimization) involves optimizing a website so that it is more easily found by search engines such as Google. By making a site more visible and attractive SEO professionals help to generate more qualified traffic.

This increase in visibility has the effect of attracting more potential customers to the company and therefore, indirectly, increasing its sales and turnover.

An essential lever for developing your business

These days, many Internet users use search engines to find the products or services they need. That's why it's crucial for companies to secure a good position in the search engines. search resultsto attract the attention of consumers. This is where SEO agencies come in: by working on different aspects of the website (architecture, content, quality of incoming links, etc.), they improve its visibility and make it more attractive to search engines.

How can you measure the impact of an SEO Agency on additional sales?

While the benefits in terms of visibility and traffic can be easily evaluated using indicators such as the number of visitors or positioning in search results, it is less easy to assess the benefits in terms of visibility and traffic.objectify the impact of an SEO agency on additional sales generated. However, there are a number of tools and methods that can be used to estimate this value with a degree of accuracy, so that you can get a better idea of the profitability of your investment.

Calculating conversions

To understand the link between the SEO agency's work and the increase in sales, we need to look at the following factors conversions. This involves examining the number of visitors who carry out a specific action on the site (purchase, request for a quote, register for a newsletter, etc.). newsletteretc.) and to relate them to the various actions carried out by the agency in question.

Setting up key performance indicators (KPIs)

  • Rate of conversion : This ratio measures the proportion of visitors who make a purchase on the site. If this value increases following the agency's intervention, this indicates an improvement in the site's commercial potential.

  • Average basket : This involves calculating the average amount spent by customers when shopping online. An increase in this value can be interpreted as a positive sign, indicating that the SEO agency's work is bearing fruit in terms of additional revenue.

  • Customer value : This indicator estimates the revenue generated by a customer over the course of their relationship with the company. If it increases, it can be considered that the agency has contributed to increasing customer loyalty and getting them to use the products or services offered more regularly.

Concrete example: the impact of an SEO Agency on a company's turnover

Let's take the example of a online shop specialising in the sale of women's shoes. Before working with an SEO agency, the company generated monthly sales of €20,000. After working with the agency for six months, the results were as follows:

  1. Its position in search results has improved significantly.
  2. The number of visitors increased by 30%. The team has also observed a high proportion of qualified traffic, a sign of greater attractiveness to potential customers.
  3. The conversion rate rose by 1.5 points, from 2% to 3.5%. The average basket remained stable at €50, and customer value rose slightly.

By taking these results into account, it is possible to evaluate theadditional turnover thanks to the work of the SEO agency.

With a conversion rate that has risen from 2% to 3.5%, the site is now making around 350 sales a month (compared with 200 previously), representing monthly sales of €17,500. This represents a €7,500 increase in the company's monthly profit, for a total gain of €90,000 over the year.

Taking stock: assessing the profitability of your investment

Implementing an effective SEO strategy requires time, skills and financial resources. While the previous example shows that working with an SEO agency can generate a significant gain in terms of additional salesHowever, each company must take into account its own specific characteristics and objectives when determining the appropriateness of this investment.

Take account of indirect costs and long-term effects

When assessing the concrete impact of an SEO agency on additional sales, it is important not to forget to take into account the indirect costs associated with this collaboration (training of staff, maintaining referencing over time, etc.), as well as the long-term effects of the actions taken.

A successful SEO strategy is based on in-depth work and regular updates, which must be anticipated and budgeted for.

Compare the investment with other levers

To determine whether the sales generated by the SEO agency are significant enough to justify the investment, it may be useful to compare these results with those obtained using other marketing levers (online advertising, social networks, emailing, etc.).

This will make it possible to measure therelative effectiveness of the SEO strategy and, if necessary, readjust the allocation of budgets according to the company's specific needs.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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