Practical guide to appearing on Google Maps

SEO Optimize 360

Through our SEO Agency Optimize 360 

How can I appear on Google Maps?

In today's digital world, having a presence on Google Maps is essential for companies that want to be easily found by their customers.

In this article, we take you step by step through the process of making your establishment visible on this essential platform.

Google Maps

First step before appearing on Google Maps: Create a Google Business Profile account

To begin with, you need to create a Google ProfileBusiness account.

It's a free service offered by Google that allows businesses to manage their online presence, including the display of their establishment on Google Maps and in the associated search bar. If you don't yet have a GMB account, follow these steps:

  1. Visit the official website of Google Business Profile :
  2. Click on "Start now" or "Sign up" if you already have a Google Account.
  3. Follow the instructions to fill in the information requested, such as the name of your company, its address and its sector of activity.
  4. Confirm your registration to access your GMB profile dashboard.

Please note: If your establishment already exists on Google Maps but you don't manage it, you'll need to claim ownership from Google. To do this, perform a search using the name of your establishment, click on "Are you the owner of this business" and follow the instructions.

Step 2: Optimise your GBP profile for better visibility

Once you've created and validated your GMB account, it's time to optimise your profile for optimum presence on Google Maps. Here are a few tips:

Update your information

Make sure that all the information about your establishment is correct and up to date, including :

    • Name of establishment (use the exact name by which you are known)
    • Address
    • Telephone number
    • Opening hours
    • Categories and services

Don't forget to update this information regularly if anything changes, for example when you're on holiday or to report temporary work.

Add photos and videos

Google My Business allows you to add photos and videos to your profile to illustrate your establishment and encourage customers to visit. Make sure you choose good quality images that highlight your products or services.

Reply to reviews

Customer reviews are a key factor in Internet users' decision-making. On your GMB profile, you can view and respond to reviews submitted by Google Maps users. Take the time to respond to these reviews, even negative ones, politely and diplomatically. This demonstrates your commitment to customer satisfaction.

Step 3: Encourage feedback and interaction

To increase the visibility and appeal of your establishment on Google Maps, encourage satisfied customers to share their experience and interact with your GMB profile:

Encouraging customers to leave a review

Positive reviews can greatly improve your ranking on Google Maps and the way people perceive your business. To encourage your customers to give their opinion:

    • Suggest that they leave a comment after their purchase or as part of your customer follow-up.
    • Add links to your GMB profile on your websiteyour e-mails and communication media
    • Highlight the reviews you receive to motivate other customers to do the same

Take part in the Q&A

On Google Maps, users can ask questions about your business. Take the time to answer these questions to show your commitment and provide valuable information to users.

Encourage the use of the terms "Locaux populaires" and "Experts locaux".

Google sometimes awards certain establishments the "Popular Locals" label (based on the number of visitors) and the "Local Experts" label (based on the active participation and expertise of certain users). You can apply for these labels to strengthen your presence on Google Maps by encouraging interaction with your GMB profile.

Appearing on Google Maps is an effective way of promoting your business to a wide audience. By following the steps described in this article, you'll improve your visibility and contribute to the success of your business.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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