How do you recognise an SEO expert in his or her field?

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How do you recognise a expert SEO ?


Finding the best person to optimise your online presence can be difficult.

It is important to know how to spot experts genuine SEO among the multitude of contenders on the market.

Here are ten key factors for recognising a genuine SEO expert and ensure that your site reaches the top of the search engine results of Google.

SEO expert

1. In-depth knowledge of search engine optimisation

An SEO expert has a broad and in-depth understanding of all facets of SEO. referencing. This includes technical areas such as optimising the loading speedimproving theuser experience and ensuring compliance with search engine criteria (such as Google). A specialist therefore also needs to master content, digital marketing, as well as the netlinking.

2. Expertise confirmed by experience

Expertise doesn't come suddenly with a brilliant stroke; it's built up through experience. An experienced SEO professional generally has several years' experience working in this field. Long experience means having spent time adapting to changes and trends in the market, as well as having a solid understanding of past and current best practice..

3. Proven success with satisfied customers

Customer satisfaction can be a good indicator of an SEO expert's expertise. Testimonials and case studies that demonstrate real results for clients are essential. Public recommendations from satisfied customers are also crucial.

4. Ability of the SEO expert to keep up to date in a constantly changing market

The world of search engine optimisation is constantly changing, with new algorithms and the continual emergence of new trends. A true SEO expert always keeps abreast of the latest developments and is able to maintain a long-term vision of the strategies needed to maintain their client's success.

5. A holistic, personalised approach for every customer

Not all websites are the same and have specific SEO needs. An SEO expert must be able to develop and implement innovative solutions tailored to each of its customers, while taking account of their commercial objectives. This tailor-made approach guarantees that the strategy implemented will be effective and sustainable.

6. Transparent and regular communication from the SEO expert

It is essential that an SEO expert communicates clearly and regularly with his clients. This includes a clear explanation of the actions taken, as well as regular reports on the site's performance. Transparency and communication are key to successful and satisfying collaboration. for both parties.

7. Interpersonal skills and teamwork

Interpersonal skills are essential for an SEO expertThis is particularly true when they have to work with other members of their client's team (marketing team, sales team, etc.). web developmentetc.). They must be able to communicate effectively with all these players in order to implement the best strategies and bring joint projects to a successful conclusion.

8. Ability to propose innovative and creative solutions

SEO is certainly a technical field, but it also requires a certain amount of creativity. A true SEO expert knows how to come up with original ideas and out-of-the-box thinking to improve a company's ranking. website.

9. Reputation and credibility in the industry

The opinions and views of influential people in the SEO industry count for a lot when you're looking for an SEO expert. The articles they share on their social networks or website can be a good indicator of a consultant or agency's professional reputation.

10. Constant focus on improving results

Finally, a true SEO professional knows that success can never be taken for granted, and keeps a close eye on his clients' performance indicators so that he can adapt quickly and continuously. Continuous improvement in results must be a constant preoccupation to guarantee the longevity and durability of your SEO efforts.

Now that you know the key elements for recognising a true SEO expert, all you have to do is apply them to your search. By selecting the right professional according to these criteria, you have every chance of achieving your online visibility objectives.

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