Optimise your SEO with a local SEO audit

Best SEO agency optimize 360

By theSEO Agency Optimize 360

On the Audit theme Local SEO


Le Local SEO has become a key element for businesses looking to improve their online presence and attract more customers. P

o ensure that your business is making the most of local SEO, it can be beneficial to carry out a regular audit of your current practices.

 

Local SEO Audit

What is a local SEO audit?

A SEO audit is a painstaking process that involves examining all aspects of the local local referencing of your websiteto improve your company's visibility among local users conducting relevant searches on Google or other search engines. This includes examining a number of elements such as :

  • Your card Google Business Profile
  • The quality of your website content
  • Information about your company
  • Use of relevant local keywords
  • Technical optimisation of your site for the mobile referencing
  • And more...

Why is it necessary to carry out a local SEO audit?

A local SEO audit highlights the following blocking factors and opportunities for improvement in order to increase your company's visibility and reputation in local search results. By identifying these issues and implementing appropriate solutions, you can significantly increase your company's reach to potential local customers.

The key stages in a successful local SEO audit

Check your Google Business Profile

One of the first steps in a local SEO audit is to check your Google Business Profile form. Make sure that all the information is correct, up to date and consistent with that on your website. In particular, check :

    • The name of your company
    • The address
    • The telephone number
    • Opening times
    • Description and associated categories
    • Photos and videos published

The more detailed and well-maintained your profile, the better its position in Google's local search results.

Analyse the content of your website

The content of your website must be informative, of high quality and optimised for a local audience. During the audit, it is essential to review all content-related aspects, checking for example:

    • The relevance and timeliness of the content
    • Appropriate use of local keywords
    • Content structure (headings, sub-headings, etc.), meta tagsetc.)
    • Optimised, high-quality images
    • Regularly adding new content to maintain audience interest

Examine information about your company on other platforms

Even if you modify your website, it is important to check that the other platforms (local directoriessocial networks, etc.) present coherent informationThis will affect credibility and ranking in search results. When carrying out a local SEO audit, you should therefore take a close look at the following sources:

    • Local directories and specialist referencing sites
    • Company pages on social networks
    • Customer reviews and testimonials

If necessary, make the necessary corrections to ensure total consistency and improve the way your company is perceived by search engines and potential customers.

Evaluate the optimisation of your site for mobile referencing

These days, a large proportion of local searches are carried out from mobile devices. So it's crucial to have a site that's adapted to smartphones and tablets. Here are a few things to look out for:

    • Your site's loading time on mobile
    • Fluid, intuitive navigation
    • Easy access to important information (opening times, contact details, etc.)
    • Elements displayed correctly on different mobile devices

A website optimised for mobile devices will not only give you a user experience but it will also be ranked higher by search engines in local results.

Tools for carrying out a local SEO audit

To make your local SEO audit easier, there are a number of online tools that can help you analyse your site and detect any problems. Here are some of the most popular tools:

  • Google My Business : To check and manage your Google Business Profile easily
  • Moz Local: To analyse the consistency of your business information across different platforms
  • Screaming Frog : A comprehensive analysis tool for an in-depth look at your website and its SEO
  • GTmetrix: Evaluate the performance of your website, particularly on mobile devices

Use these tools to understand the strengths and weaknesses of your online presence, and take corrective or improvement action to maximise your impact.

In a nutshell

A local SEO audit is an essential step in improving your company's visibility and attracting more potential customers.

By regularly examining the various aspects of local SEO and implementing good practice, you will increase your chances of success on the local market.

 

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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