The ideal length of a web page for optimum referencing

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What is the ideal length of an SEO-optimised web page, if it exists at all?

In the world of referencing and web copywritingWhen it comes to SEO, one question often comes up: what is the ideal length of a web page to optimise its SEO?

Although there is no absolute answer, a number of factors come into play.

In this article, our SEO Agency explores some of these elements to help you determine the perfect size for your web pages.

optimised web page

Study of SEO performance according to content length

To begin with, it may be interesting to look at certain studies which have analysed the correlations (or lack of correlation) between the length of the content of a page and its performance in terms of natural referencing.

  1. A study carried out by Searchmetrics has shown that articles that rank well in Google tend to have longer, more in-depth content, with an average of around 2,000 words.
  2. SerpIQAnother study also suggests that long, detailed content ranks higher on search engines. According to their results, the majority of pages in the top 10 of search results contain at least 1,500 words.
  3. These figures need to be put into perspective, however, because the ideal length will always vary depending on the theme, the target audience and the objectives of your site. The quality of the content is, of course, always the key factor.

Take into account the relevance of the subject and the expectations of Internet users

To determine the ideal length of a web page, it is essential to assess the relevance of the subject and the expectations of readers. Some subjects will require more in-depth treatment and therefore longer, richer content, while others may be satisfied with shorter, more concise content.

Complex and specialised subjects

When it comes to complex or specialised subjects, web users are often looking for in-depth, comprehensive information. In these cases, it will be beneficial to write content that is long enough to cover all aspects of the subject in question.

With this in mind, don't skimp on detail and be prepared to invest time and effort in carrying out in-depth research backed up by reliable sources. Long, well-constructed articles will show your readers that you are an expert in your field and will therefore increase their confidence in you and your brand.

Simple, general subjects

For less complex or more general subjects, you can limit the size of your content, as long as you provide your readers with clear, precise and useful information.

What's more, when you're dealing with subjects that are simple or quick to understand, it's important not to create content that is unnecessarily long, at the risk of losing your readers' attention. In this context, favour short, synthetic formats such as bulleted lists or infographics.

The balance between quality and quantity for the ideal length of an optimised web page 

Over and above the size of the content itself, it is above all the quality which will have a real impact on your natural referencing and theuser experience. Search engines, such as Google, are increasingly demanding in terms of quality, and attach more importance to relevant, coherent and well-structured content than to its mere length.

It is therefore essential to strike a balance between quality and quantity. Don't forget that the main aim is to meet your visitors' expectations by offering them content with high added value.

  • Write clearly and concisely: Avoid sentences that are too complex and use vocabulary that is appropriate to your situation. audience.
  • Remain coherent and structured: Organise your ideas and arguments logically to make them easier to understand.
  • Enhance your content : Use images, videos or other interactive elements to make your content more attractive and engaging.

In conclusion, determining the ideal length of a web page is a delicate exercise and there is no single answer.

However, keeping in mind the criteria mentioned in this article, such as the relevance of the subject, the expectations of Internet users, the quality of the content and its structuring, will help you to find the right balance to optimise your pages and achieve your objectives in terms of natural referencing. Google.

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