Method for optimising the SEO of a large e-commerce site

Best SEO agency optimize 360

Search engine optimisation for a large-scale e-commerce site

Method for optimising the SEO of a large site E-Commerce

Through our SEO Agency Optimize 360


In the fast-growing world of electronic commerceTo maximise your sales and ensure the long-term future of your business, it is essential to have a solid online presence.

One of the main ways of achieving this is to optimise the SEO (Search Engine Optimisation) of your website.

In this article, our Agency SEO E-Commerce will give you some useful tips for improving the positioning of your e-commerce website in the search results of Google.

optimising the SEO of a large e-commerce site

In-depth study of keywords

Keywords are the foundation of any successful SEO strategy. It is crucial to take the time to analyse the keywords that Internet users use to search for your products or services..

To start with, study the keywords that your competitors are focusing on and those that convert the most traffic. In addition, use tools such as Google Keyword Planner to discover new keywords relevant to your niche.

Use long-tail keywords

Long tail keywords are specific phrases made up of several words. They generally have less competition than generic keywords, making it easier to improve your search engine ranking. Take the time to target these long-tail keywords in your content and your meta tags for better positioning.

Creating quality content

Content is king when it comes to SEO. Search engines like sites that offer relevant, informative and regularly updated content. To optimise the SEO of your e-commerce site, make sure you produce quality content on a regular basis.

Writing detailed product descriptions to optimise the SEO of a large e-commerce site

Your product descriptions should be informative, captivating and contain relevant keywords to attract the attention of search engines. Avoid descriptions that are too short or generic and concentrate on creating a unique content and engaging for every product you sell.

Use a blog to create additional content

A blog is an excellent way of sharing useful information with your customers while improving your SEO. Regularly publish blog posts related to your niche, such as buying guides, user tips or reviews of the latest trends. Don't forget to include relevant keywords and internal links to your product pages in your blog posts to reinforce your SEO strategy.

Technical optimisation of your site

To optimise the SEO of a large e-commerce site and ensure that your site ranks well in the search results, it needs to be easy to navigate and quick to load.

There are several key stages to achieving this:

  1. Improve loading speed of your site Internet users are increasingly impatient and will not wait for your site to load slowly. So a fast loading speed is crucial to maintaining a high level of user satisfaction. bounce rate and improve your search engine ranking. You can optimise the speed of your site by compressing images, using a CDN (Content Delivery Network) or by caching static content.

  2. Make sure your site is mobile-friendly More and more internet users are shopping on their smartphones. It is therefore essential that your site is adapted to mobile devices and that its design is responsive. Google also favours mobile-friendly sites in its search results.

  3. Set up a coherent internal link structure Internal links help search engines to explore your site and understand its structure. Use internal links to connect your pages and make navigation easier for your users.

  4. Optimise your meta tags Meta tags are information that is invisible to the user but important to search engines. Optimise your title, meta-description and ALT tags to improve your search engine optimisation.

Improving the user experience

L'user experience plays a major role in the success of your e-commerce site and its referencing. Search engines now take user behaviour into account when determining the relevance of a site. So it's essential to make your site easy to use and navigate.

Organise your product categories clearly

Your customers need to be able to find the products they are looking for quickly and easily. To do this, structure your categories in a logical and intuitive way and avoid unnecessary clutter on your site.

Offer a quick and simple purchasing process

A complicated or slow ordering process can deter your customers from making a purchase. Make sure that your shopping tunnel is optimised by minimising the steps required to place an order and offering several secure payment options.

Setting up a live chat system

Offering instant assistance through a live chat system can significantly improve the customer experience and encourage them to complete their purchase. What's more, good customer service will generate more positive reviews, improving your e-reputationa factor also taken into account by search engines.

By following these tips, you'll be able to considerably improve the SEO of your e-commerce site and increase your visibility to potential customers.

Don't forget that SEO is an ongoing process that requires regular adjustments and updates to maintain good positioning in the search results.

Some of our SEO Case Study clients Natural Search Engine Optimisation

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1 What is SEO?

Search Engine Optimisation (SEO) is a technique for optimising a website to improve its ranking in search engine results.

Given its complexity, it is advisable to call on an SEO Agency like Optimize 360 to really approach the 3 pillars of SEO

2 Why is good SEO important?

Good SEO increases the visibility of your website on search engines, which can generate more traffic and potential customers for your business.

3 - What is the difference between natural and paid search?

Natural search engine optimisation involves optimising your website for search engines without paying for advertising. Paid search, on the other hand, involves buying advertising space to appear at the top of search results.

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from SEO can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.

5 - How do you choose keywords for SEO?

The choice of keywords for SEO depends on your business and your target market. We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.

7) How do you measure the success of your SEO strategy?

We use tracking tools to measure organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customised packages to meet the specific needs of each company. Please contact us to find out more.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
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