Generating qualified leads through SEO

Best SEO agency optimize 360

Generating qualified leads through SEO: your guide to winning new customers

Through our SEO Agency Optimize 360

Today, more than ever, attracting the attention of online visitors and generating leads Qualification is crucial to a company's success.

Search Engine Optimisation (SEO) is a key solution in the fight against fraud. conversion visitors into potential customers for your company.

Our SEO Agency can give you some useful tips on how to attract them from Google.


qualified leads thanks to SEO

Understanding the process of generating leads through SEO

Before exploring effective SEO strategies for generating leads, it's essential to understand what a lead and how this can be achieved through organic referencing.

qualified lead is an individual or organisation that is interested in your products or services and has the purchasing power to make a purchase.

Here are the main steps for generating qualified leads via SEO :

  1. Attracting traffic: Search engine optimisation (SEO) helps to improve the visibility of your website on search engines, increasing the number of your visitors.
  2. Engaging visitors: Once you've attracted visitors, you need to capture their attention with quality content tailored to their needs.
  3. Convert visitors into leads: Conversion methods vary from company to company, but often include appealing offers such as email sign-ups, contact forms or free trials.

Increase your online visibility with relevant keywords

One of the most important steps in improving your SEO is to find and use the right keywords. Here are some tips on how to identify keywords effectively:

  • Carry out in-depth research into the relevant and popular keywords in your sector and those used by your competitors.
  • Use tools like Google Keyword Planner or Ubersuggest to analyse the search volumecompetition and trends for the selected keywords.
  • Integrate these keywords into several elements of your site, such as titles, meta tags, images and texts, to optimise their referencing.

Focus on the long tail

Long tail keywords are more specific and less competitive search phrases. Not only can they attract more qualified traffic, but they can also generate a higher return on investment. conversion rate higher.

Example: If you sell sports shoes, instead of trying to position yourself solely on the keyword If you're looking for "shoes", consider using more precise terms such as "women's running shoes" or "men's basketball shoes".

Create quality content to engage your visitors

Relevant and interesting content is essential to arouse visitors' interest, encouraging them to stay on your site and interact with you. Here are some ideas for creating eye-catching content:

  • Write blog posts that address the specific problems of your audience target.
  • Create how-to guides or lists of tips to help users get the most out of your products or services.
  • Use attractive visuals, such as images, infographics and videos, to better illustrate your point and hold readers' attention.

Improve the user experience (UX) of your website

To maximise the time visitors spend on your site and encourage interaction, it is crucial to optimise their user experience. Some key elements are :

    • La loading speed pages
    • Ergonomics and ease of navigation
    • Mobile compatibility
    • The relevance and readability of the content

Set up calls to action and attractive offers to convert visitors into qualified leads

To encourage your visitors to become potential customers, try implementing these strategies:

  • Include calls to action (CTA) in your blog posts or on your product pages.
  • Introduce exclusive offers, such as discounts reserved for new customers or free trials to encourage sign-ups.
  • Use intuitive contact forms to facilitate communication with your audience and obtain their contact details.

Don't neglect monitoring and analysing your results

To check the effectiveness of your SEO efforts and identify areas for improvement, make sure you regularly monitor your performance using tools such as Google Analytics.

This will enable you to refine your strategy and continue to generate qualified leads over the long term thanks to natural referencing.

Some of our SEO Case Study clients Natural Search Engine Optimisation

Load more cases

1 What is SEO?

Search Engine Optimisation (SEO) is a technique for optimising a website to improve its ranking in search engine results.

Given its complexity, it is advisable to call on an SEO Agency like Optimize 360 to really approach the 3 pillars of SEO

2 Why is good SEO important?

Good SEO increases the visibility of your website on search engines, which can generate more traffic and potential customers for your business.

3 - What is the difference between natural and paid search?

Natural search engine optimisation involves optimising your website for search engines without paying for advertising. Paid search, on the other hand, involves buying advertising space to appear at the top of search results.

4 - How long does it take to see the results of natural referencing?

The time it takes to see results from SEO can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.

5 - How do you choose keywords for SEO?

The choice of keywords for SEO depends on your business and your target market. We carry out in-depth SEO research to identify the most relevant keywords for your business and optimise your website accordingly.

6 - What are backlinks and why are they important for SEO?

Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.

7) How do you measure the success of your SEO strategy?

We use tracking tools to measure organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to assess the success of your SEO strategy.

8 - How much does a search engine optimisation strategy cost?

The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customised packages to meet the specific needs of each company. Please contact us to find out more.

SEO Agency Paris Optimize 360 Paris

Our SEO Agency Paris is the first to have been created in 2012 by its founder Frédéric POULET

The team of Paris SEO experts is divided into several geographical sectors:


SEO Agency Lyon Optimize 360 Lyon

Optimize 360 is also present throughout the Rhône Alpes region. With its

SEO Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

SEO Agencies Switzerland Optimize 360 Switzerland

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

SEO Agency Bordeaux South Aquitaine Optimize 360 Bordeaux

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

SEO Agency Metz Nancy Grand Est Optimize 360 Grand Est

Optimize 360 is present throughout the Grand Est region of France

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs. Now a recognised specialist in SEO and natural referencing in France and Europe
blank Digital Performance Accelerator for SMEs