How do I set up an Adobe Magento site?

Optimize 360 SEO Agency

Guide to setting up an Adobe Magento site

by our Web Agency and our E-Commerce Agency Optimize 360

Setting up a site Adobe Magento


In this article, we're going to explore how to set up a site designed with Adobe Commerce (Magento)as well as tips and advice for optimising the operation and performance of your online shop.

Please note that this article applies to both ADOBE Commerce and Magento Open Source users.

 

Setting up an Adobe Magento site

Initial steps to configure your Magento site

Once you have installed Adobe Commerce or Magento Open Source on your infrastructure, it's time to move on to the initial configuration stages. Here are a few key points to bear in mind:

  1. Updating basic information : Log in to your site's administration interface, then go to the Configuration > General menu. Here you can update general information such as shop name and contact details, site url, currency and language settings, etc.

  2. Configuring payment methods : To enable transactions on your site, configure the different payment methods available to your customers. Go to Configuration > Sales > Payment methods to select and activate the desired options.

  3. Setting shipping methods : Just as important as the payment options, make sure you have configured the shipping costs and methods for getting your products to your customers. You'll find these options under Configuration > Sales > Shipping.

  4. Optimising safety : Securing your site and protecting customer data are vital aspects of any online shop. Remember to activate security features such as captcha, two-factor authorisation and monitoring of suspicious activity on your site.

Catalogue structure and product management in Adobe Magento

Creating a well-organised product catalogue is a crucial step in making your site easier to navigate and buy from. In this section, we'll give you some tips on how to structure and manage your products effectively with Magento.

Creating categories and sub-categories

In the administration interface, go to the Catalogue > Categories menu to create, modify or delete product categories. Don't hesitate to organise your products into different sub-categories to make searching more intuitive for your customers.

Adding and managing products

To add a new product, go to Catalogue > Products > Add a product. When creating a new product, remember to fill in all the relevant information, such as name, price, description, images, attributes (colour, size, etc.), and to associate the product with the corresponding categories.

Keep your catalogue up to date by regularly updating your stocks, promotions and new products to give your products visibility and encourage visitors to return to your site.

Customise the look and design of your Magento site

A visually appealing site makes it easier for users to get involved and encourages them to stay longer in your online shop. Here are some tips for customising the design of your site with Adobe Commerce or Magento Open Source :

  1. Choose a suitable theme: Select a theme from those offered by Magento, or opt for a custom theme created by professional designers.
  2. Customise colours and fonts: Adapt the colours and fonts of the text to your visual identity to create a unique look. user experience coherent.
  3. Create banners and sliders : Highlight your special offers, promotions and news with banners and sliders visible on the home page of your site.
  4. Add interactive elements : Integrate elements such as videos, 360° images or customer feedback to make your site more engaging and dynamic

Technical optimisation and SEO

To optimise referencing There are a number of factors that need to be taken into account when planning the natural development of your online shop:

  • Integrated search tool and URL friendly : Magento incorporates an internal search engine and automatically generates URLs that are well indexed by search engines such as Google. However, remember to optimise the titles of your pages, categories and products with keywords that are relevant to your business sector.
  • Meta tags and description : Write unique meta tags and descriptions for each product and category to improve their visibility on search engines and boost click-through rates on these pages from the organic results.
  • Loading speed : Optimise loading speed by compressing and resizing images, deactivating unnecessary functions and using a solution CDN to distribute content quickly to your visitors.
  • Mobile version : Make sure that your site is responsive, so that it adapts to different types of device and screen (smartphones, tablets, computers) to give mobile users the best possible user experience.

By following these tips and tricks for setting up an Adobe Commerce (Magento) site, you'll have an online shop that's ready to win over new customers and generate sales thanks to an attractive design, a well-structured catalogue and impeccable technical quality.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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