How do I set up a WordPress website?

Optimize 360 SEO Agency

Learn how to set up your WordPress site in a few simple steps

by our Web Agency Optimize 360

Setting up a site WordPress


You want to create a website and have chosen to use the CMS (Content Management System) WordPress.

This platform is an excellent option for customising your site easily, thanks to its many themes and plugins.

In this article, find out how to set up a WordPress site by following a few essential steps.

setting up a WordPress website

1. Get web hosting and a domain name before setting up a WordPress Site

To get started, you'll need a solution for hosting your website and a domain name representing the address of your site. Services such as SiteGroundBluehost or O2Switch offer packages that include these two elements.

2. Install WordPress on your hosting

Once you have taken out anaccommodation and obtained a domain name, you now need to install WordPress on your hosting space. This is generally done in :

  1. Downloading the latest version of WordPress from the official website
    • Uncompress the archive if necessary
  2. Setting up a MySQL database and its dedicated user
  3. Transfer WordPress files by FTP to your hosting space
  4. Start installing WordPress by accessing your domain name

Note that some hosts offer a "one-click" installation of WordPress, which greatly simplifies the process.

3. Choose a theme for your site

The themes are ready-to-use design templates for customising the look and feel of your website. You can find many of them free on the official WordPress theme library or opt for paid themes on external platforms.

How do I install a theme?

To install a WordPress theme :

  • Go to your site administration ( Dashboard )
  • Go to Appearance > Themes
  • Click on "Add" then select and download a zip file of the desired theme
  • Activate the newly installed theme by clicking on it and then on "Activate".

You can now start customising your theme using the available options and add elements such as menus, widgets, etc.

4. Configuring general WordPress settings

The first step in configuring your site's basic functions and preferences is to access the Settings menu from your WordPress administration dashboard. Here are some important things to bear in mind when configuring :

General parameters

Make sure that your site title and description match the intent of the content. You can also configure the e-mail address for notifications, choose the language and define the date and time format.

Playback parameters

This menu allows you to determine how your articles appear on the main page or another type of page such as a customised home page.

Media settings

In this section, you can set the size of downloaded images and determine whether they should be automatically resized.

5. Configure your permalinks

Permalinks are URL which lead to your articles, pages, categories, etc. A clear, well-organised structure is good for the user and for optimising your website. referencing natural (SEO).

Go to Settings > Permalinks to change the default structure by choosing the one that suits you best, according to your needs. The most commonly used options are :

  • Date and name: ex. monsite.com/2019/05/title-of-my-article
  • Simple name: e.g. monsite.com/my-article-title

If necessary, add additional tags such as the category (tegory%) and page number (%post_id%) to make your URLs even more explicit.

6. Add plugins to extend your site's functionality

The WordPress plugins are extensions that add extra functionality to your site. There are thousands of them to meet almost every need, such as SEO, contact forms, site security, etc.

How do I install a plugin?

To add a plugin to your site:

  • Go to Extensions > Add to your site administration
  • Search for the plugin you want using the search bar
  • Click on "Install" then "Activate".
  • If necessary, configure the settings specific to the plugin from its dedicated menu

It is recommended that you only use plugins from reliable sources that are compatible with your version of WordPress. Do not install too many plugins, as this can affect the performance and stability of your site.

Now that you've set up the main stages of a WordPress site, all you need to do is optimise your content and promote your work to attract new visitors!

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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