How do I configure a Webflow site?

Optimize 360 SEO Agency

Practical guide to setting up a Webflow site

by our Web Agency Optimize 360

Setting up a site Webflow

In this article, we'll explore the different stages involved in successfully configuring your site Webflow quickly and efficiently.

We will see how to create a new project, define its basic parameters, customise the appearance and content of your site, and finally publish it on the Internet.

setting up a Squarespace site

Creating a new Webflow project

First of all, you need to create a new project on the Webflow platform. To do this, follow these simple steps:

  1. Visit the official Webflow website ( and log in to your account. If you don't have an account yet, create one for free.
  2. Once logged in, click on the "+ New project at the top right of the screen.
  3. Select a model from those on offer or choose to start from scratch by selecting the 'Blank' option.
  4. Name your project and confirm to access the Webflow editing interface.

Configuration of basic parameters

To configure your Webflow site correctly, it is essential to set certain basic parameters. These can be found in the "Settings" section, accessible via the gear-shaped icon on the left of the screen. Here you will find :

General parameters

    • Site name : Give your site a name so that you can identify it more easily within your Webflow account.
    • Description : Write a concise, punchy description that gives visitors a quick overview of your site's content.
    • Key words : Add keywords (separated by commas) related to the theme and content of your site. This will improve your referencing on search engines.
    • Favicon :Upload an icon representing your site, which will be displayed in the tabs and favourites of visitors' web browsers. The recommended size is 32×32 pixels.

SEO settings

These specific parameters will enable you to optimise your site's visibility in search engines:

    • Incoming title : Provide an attractive, relevant title that will encourage users to click on your site in the search results.
    • ALT tags : Make sure that all your images contain "alt" tags that accurately describe their content. This is not only beneficial for SEO, but also for visually impaired users who will be using screen readers.
    • Rewriting URL : Activate this option so that your page addresses are more understandable and contain relevant keywords.
    • Sitemap XML : Make sure you have an up-to-date Sitemap.xml file. This file informs search engines about the architecture and content of your site, making it easier for them to find you. indexation.

Customised content and design

Once the basic parameters are in place, it's time to tackle the content and layout of your Webflow site. There are several tools available for this:

Modification of visual elements

The left-hand sidebar of the Webflow interface lets you access the different elements that make up your site (text, images, videos, etc.) using the "Explore" tool at the very top. You can simply click on the desired element and modify it according to your preferences.

Choice of colours and typefaces

Here again, the left-hand sidebar is useful for customising the appearance of your site. In the "Styles" section, you can choose the different fonts and text sizes you wish to use, as well as the main colours of your site. Don't hesitate to take the time to define a colour palette that is harmonious and consistent with the image you want to convey.

Added functionality

To enhance your Webflow site, you can also add interactive elements using the "Elements" tool on the left-hand sidebar. This allows you to integrate contact forms, call-to-action buttons, image galleries and much more.

Publishing your Webflow site

Once you're happy with the result, it's time to put your Webflow site online and share it with the world!

To do this, simply click on the "Publish" button in the top right-hand corner of the screen.

You will then be able to choose the url where your site will be hosted, as well as the desired publication options (for example, the installation of an SSL code). Once this stage has been completed, your new Webflow site will be visible by all Internet users.

To sum up, setting up a Webflow site requires a few crucial steps: creating a new project, configuring the various parameters, etc. SEO and general, customising the content and design, and finally publishing it on the internet.

Follow these practical tips and you'll be on your way to a website professional, efficient and attractive for your visitors.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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