How do I set up a Shopify site?

Optimize 360 SEO Agency

Guide to setting up your Shopify site successfully

by our Web Agency and our E-Commerce Agency Optimize 360

Setting up a site Shopify

Shopify is a platform e-commerce which enables online shop owners to sell their products.

It offers a user-friendly interface and effective tools to help entrepreneurs create and manage their online shop.

In this article, we'll explain how to set up a Shopify site using theadministrator interfaceso that you can make the most of your online sales efforts


setting up a Shopify site

Step 1: Create your Shopify account

First of all, you need to create an account on the Shopify platform. Go to the official website ( and simply follow the instructions to register and access your admin area.

Step 2: Choose a theme for your shop

Once you have logged in to your account, one of the first things you need to do is choose a theme for your shop. A good theme will make your site more attractive and easier for your customers to navigate. To achieve this:

  1. Click on "Online shop" in the left-hand side menu;
  2. Select the "Themes" tab;
  3. Browse the different themes available and choose the one that best suits your business;
  4. Finally, click on "Install" or "Buy" (depending on whether the theme is free or paid).

Once you've chosen a theme, you can customise it to suit your preferences and needs.

Step 3: Configure your shop's general settings

To keep your Shopify site running smoothly, there are some general settings that need to be configured correctly. Here are some of the things to consider:

Domain parameters

In the "Domains" tab (under "Online shop"), you can add your own custom domain or use a subdomain provided by default. We recommend using a domain name to give your online shop a professional look.

Payment parameters

Log in to the "Payments" section (under "Settings") to choose your payment provider and define the payment methods your customers can use when making purchases. Shopify supports several payment gateways such as PayPal, Stripe, bank transfers and cheques.

Delivery parameters

Go to the 'Delivery' tab (under 'Settings') to configure your shop's shipping options. You can also create pricing rules based on weight, order value or destination.

Tax settings

Under "Settings", go to the "Taxes" tab to define the tax rules for your shop in line with local laws and regulations.

Step 4: Add your products and categories

In order to have an attractive and organised Shopify site, it's important to add and classify your products correctly. Here's how to do it:

  1. Click on "Products" in the left-hand side menu;
  2. Click on "Add a product";
  3. Fill in the product information, including title, description, price and image;
  4. Use tags and collections to organise your products by category or type.

Inventory management

Shopify also offers a stock management system that allows you to track the quantity of each product available. To activate this option, simply tick the "Track quantity" box when creating or modifying a product.

Step 5: Customise your shop's header and footer

To give your Shopify site a consistent, professional look, it's important to customise theheader and the footer. You can add your logo, links to different pages on your site, and various elements such as social network icons or search options. To customise these sections :

  1. Go to "Online shop", then to the "Themes" tab;
  2. Click on "Customise" to access the theme editor;
  3. Select the 'Header' and/or 'Footer' sections from the right-hand side panel, and adjust the settings to suit your preferences.

Step 6: Configure static pages and the blog

Static pages are pages that do not change regularly (e.g. About, Contact, FAQ). To create a new page, go to "Online shop" > "Pages", then click on "Add a page".

It's also a good idea to add a blog to your Shopify site to share news, tips or updates about your products and services. Go to "Shopify" > "Blog" to start publishing content.

Step 7: Add additional applications and functions

Shopify has a wide range of applications and integrations that can enhance the functionality and usability of your website.user experience of your online shop.

Explore the Shopify app shop to find useful tools for marketing, inventory management, customer service and more.

By following these steps, you'll be able to effectively set up your Shopify site to provide your customers with a pleasant shopping experience that will keep them coming back for more.

Don't hesitate to spend time on each step and explore all the possibilities offered by this platform to maximise your chances of online success.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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