How do you choose your E-Commerce CMS?

Optimize 360 SEO Agency

Guide to choosing the right e-commerce CMS

by our Web Agency and our E-Commerce Agency Optimize 360

Choose your CMS E-Commerce


Getting started in the world of e-commerce can be daunting, especially when it comes to choosing the right solution for your online shop.

There are a large number of E-Commerce CMS available on the market, offering different functionalities and levels of customisation.

In this article, we'll take a look at the main features you need to bear in mind when choosing an e-commerce CMS.

choosing your E-Commerce CMS

Understanding your project needs

To choose the right E-Commerce CMS, it is essential to clearly define the needs of your business. project. Depending on your needs, certain solutions will be more appropriate than others. Here are some important questions to ask yourself:

  • What size will my online shop be?
  • What type of products will I be selling?
  • What are my expectations in terms of customisation and design?
  • What is my budget?
  • What are my technical skills?

Once you have a clear idea of what you want from your E-Commerce CMS, you can start looking at the different options available to you.

Key features of a good E-Commerce CMS

Here are a few essential functions to consider before choosing your CMS :

Product catalogue management

Make sure the CMS you choose offers full catalogue management features, such as the ability to organise your products into categories and sub-categories, add custom attributes and define pricing and promotion options. It's also useful to have a user-friendly interface for easily managing stocks and orders.

Customisation and design

A good E-Commerce CMS should offer a wide range of pre-built, ready-to-use design templates, as well as the ability to fully customise these templates to suit your needs. You also want access to tools for creating attractive product pages, with the ability to easily integrate multimedia such as images and videos.

Payment methods and shipping

A robust e-commerce solution should integrate the main online payment methods (credit card, PayPal, etc.) and offer several shipping options to suit your customers' needs. Also check the fees and commissions applied by the CMS or payment service providers.

Optimisation for natural referencing

It is essential that your online sales site is optimised for the referencing natural (SEO). Opt for a CMS that makes it easy to optimise your pages (titles, meta-descriptions, alt tags for images, etc.) and that offers tools for automatically generating a sitemap and optimise your site's loading speed.

Integration with social networks

Your online shop should be easy to share on social networks. Choose a CMS that allows you to easily integrate sharing buttons on your product pages and that offers options for selling directly on platforms such as Facebook or Instagram.

Analysis and reporting

To manage your online shop properly, it's important to keep track of your sales and traffic on your site. A good CMS should offeranalysis and reporting or at least facilitate the integration of external solutions such as Google Analytics.

The main players in the E-Commerce CMS market

Below, we present our top 6 from best E-Commerce CMS to meet a variety of needs:

  1. WooCommerce Ideal for sites based on WordPressThis open-source solution is widely used and offers a wide range of add-on modules to extend its functionality.

  2. Adobe Magento Very popular with medium-sized and large e-tailers, Magento is a powerful platform offering a wide range of features, but requires technical skills to make the most of it.

  3. PrestaShop PrestaShop: A French open-source solution, PrestaShop has a user-friendly interface and a large community that helps develop new modules and themes. Ideal for small and medium-sized online shops.

  4. Shopify Platform in SaaS (software as a service), Shopify is simple to use and requires no special web development skills. Its monthly subscriptions include hosting and maintenance.

  5. BigCommerce Similar to Shopify, BigCommerce is a turnkey solution that offers a wide range of features and 24/7 technical support.

  6. OpenCart OpenCart is a lightweight open-source platform that allows users to benefit from customisable source code while minimising costs and the need for IT resources.

Now that you know the main features to consider when choosing your E-Commerce CMS and some of the best options on the market, all you have to do is carefully analyse each solution and select the one that best suits your needs and budget.

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About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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