Ugolf: A golf brand has recruited new golfers and increased its turnover

Optimize 360 How can you increase your turnover at golf courses?
Objective

Recruiting licensees

Recruit new golfers in a competitive and sluggish market.

Method used

Implementation of SEA levers

  • Regional targeting to offer free introductory courses and turn prospects into customers
  • Setting up highly specific Google Ads campaigns and dedicated landing pages
  • Implementation of performance measurement tools, including real annual subscription conversion rates
Results obtained

Increase in sales

+80,000 in additional subscription sales generated in year 1

optimize360 customer logo ugolf
CustomerUgolf
TargetBtoC
Site URLhttps://jouer.golf/
optimize360 customer photo ugolf
+0
increase in sales
Optimize360-paris-pierre-chevallier

Pierre Chevallier

former Marketing and Communications Director, Ugolf

Optimize 360 has been with us for 3 years, both as a training provider for all our golf directors and in terms of our ability to recruit new golfers through SEA (Google Ads campaigns).

The latter have been very effective, with a textbook example being the Ile de France region.

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What is SEA?

SEA (Search Engine Advertising) is a form of online advertising that enables companies to place ads on search engines.

How does Google Ads work?

Google Ads enables advertisers to create targeted ads based on specific keywords, which are displayed to users when they search on Google.

What's the difference between SEO and SEA?

Le SEO (Search Engine Optimization) involves optimising websites for search engines to improve their natural positioning, while the SEA consists of paying to display ads on search engines.

How does the Google Ads auction work?

The Google Ads auction is a system in which advertisers bid on specific keywords so that their ads are displayed when a user performs a search on Google.

The advertiser who wins the auction and has the best quality ad will have their ad broadcast.

What is Google Ads Quality Score?

The Quality Score is an indicator of the quality of the ad and the landing page to which it links.

This is a score from 1 to 10 that affects the cost and ranking of the ad.

The higher the Quality Score, the better the ad will perform and the cheaper it will cost.

How can I target a specific audience with Google Ads?

Google Ads allows you to target a specific audience using criteria such as geolocation, keywords, interests, age, gender and much more.

What is a Google Ads campaign?

A Google Ads campaign is a set of ads and associated parameters created to achieve a specific objective, such as generating leads or increasing sales.

How do you measure the performance of a Google Ads campaign?

The performance of a Google Ads campaign can be measured using metrics such as cost per click (CPC), conversion rate, click-through rate (CTR), return on investment (ROI) and much more.

What is Google Ads remarketing?

Google Ads remarketing is an advertising targeting method that involves displaying personalised ads to people who have already interacted with your business or website.

What impact does the quality of the landing page have on the performance of a Google Ads ad?

The quality of the landing page has a major impact on the performance of a Google Ads ad, as it can affect the bounce rate and the conversion rate.

A relevant, high-quality landing page can increase the chances of conversion and therefore reduce the cost per acquisition.

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