How did Résidence Arcoplage maintain its bookings during a difficult period thanks to SEO, SEA and CM?

Photo of the Arcobiato estate, villa rental in Corsica, which has weathered the storms thanks to SEO tourism and SEA.
Objective

Increase direct online sales vs. OTAs

Work on brand awareness (visibility) and the share of direct bookings, attract prospects through SEO, generate interest through Social Media Community Management.

Method used : SEO Tourisme

Implementation of SEO & SEA levers

  • Analysis of competitors in the Corsica region
  • Strategic semantic audit and definition of the semantic cocoon
  • Redesign of the site and addition of a PMS
  • Optimising site tagging
  • Production of SEO-optimised content (dedicated blog posts)
  • SEA campaigns (brand defence and acquisition)
  • Community Management Social Media in conquest mode, dream
Results obtained

Sales and bookings maintained, despite the crisis

+15% increase in direct sales vs OTA's in year 1

+11 % new customers

+83% new users recruited by the site

Logo of the Résidence Arcoplage, villa rental in South Corsica
CustomerResidence Arcoplage, Olmeto
BusinessSEO & SEA
TargetBtoC
Site URLwww.arcoplage.com/fr/
The swimming pool and sea view at the Arcoplage residence, Olmeto, South Corsica
+0%
increase in direct sales in year 1
+0%
new customers
+0%
new users to the site
arcoplage LinkedIn profile

Jean-Paul MOZZICONACCI

Owner of Résidence Arcoplage

Against a backdrop of successive crises (COVID-19 and inflation in the cost of transport), thanks to SEO, SEA and Community Management, we managed to maintain a stable volume of business over the high season. In addition to our loyal customers renewing from one year to the next, we were able to recruit many new customers. 

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