Belle Nouvelle: a PR agency that generated more leads thanks to high-quality qualified traffic

Optimize 360 Belle Nouvelle: a PR agency generates more leads thanks to quality qualified traffic

Generate more leads

Increase qualified website traffic to generate inbound leads.

Method used

Implementation of SEO levers

  • Strategic and tactical semantic targeting vs. competitors
  • Adjust site tags accordingly
  • Reworking editorial content to make it readable and interpretable by Google
Results obtained

Significant increase in traffic

Belle Nouvelle has increased its traffic by more than 40% in one year (2021 vs 2020).

logo Belle Nouvelle Agence RP Paris
CustomerBelle Nouvelle
Site URL
optimize 360 belle nouvelle
of Traffic
of new users
of Incoming Leads
Laurène Le Norcy CEO @ Belle Nouvelle PR Agency Paris

Laurène Le Norcy

CEO @ Belle Nouvelle PR Agency Paris

What was the aim of your collaboration?
Frédéric Poulet, the head of Optimize 360, audited our site and our SEO. His valuable advice enabled us to identify a number of dysfunctions and set a new course. We'll be calling on him again to oversee the creation of a new site and the associated natural SEO strategy.

What did you enjoy most during your collaboration?
The expertise and quality of advice provided by Frédéric and his teams. Their ability to explain their business in layman's terms. Their understanding of our business model and objectives.

Do you have a natural referencing project?

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