Optimize 360 E-Reputation Agency for companies

Optimize 360 is an E-Reputation agency specialized in the online reputation of companies and businesses.

Equipped with high-performance tools, comment aggregators and measurements, we are able to provide you with audits and monitoring of E-Reputations from all data sources of the various directories and sites that include customer reviews and comments.

We have the possibility to come in place of "mystery visits" in CHR establishments for example to give an almost real time reflection of the quality of services and the perception of your customers.

Optimize 360 E-Reputation Agency for companies

Optimize 360 is an E-Reputation agency specialized in the online reputation of companies and businesses.

Equipped with high-performance tools, comment aggregators and measurements, we are able to provide you with audits and monitoring of E-Reputations from all data sources of the various directories and sites that include customer reviews and comments.

We have the possibility to come in place of "mystery visits" in CHR establishments for example to give an almost real time reflection of the quality of services and the perception of your customers.

What are the challenges of e-reputation?

97% of consumers look for reviews of local stores/services
85% trust internet reviews as much as personal recommendations
49% turn away from establishments with less than 4 out of 5 stars
89% read the responses to the notices provided by the institutions

With these few facts you will easily understand the importance of taking care of your online reputation and your digital identity.

The e-reputation is an essential way to know what your customers think of you.

If they are not satisfied, you will lose customers. It's as simple as that.

However, you can improve your online reputation simply by listening to your customers' complaints (or praise) and responding to them in a concrete way and by stifling potential negative online buzz.

But you still need to have the right analysis and the right tools to do this. Collect all the present and historical reviews on social networks and professional directories.

Consumers are more likely to buy products or services when a brand's reputation is better than that of a direct competitor with the same SEO ranking.

Managing a good brand image online, erasing negative comments (or supplanting them) has become essential.

What are the 3 types of E-Reputation?

There are 3 types of E-Reputation online today. Two of which are perfectly managed by Optimize 360.

Personal E-Reputation

The E-Reputation of companies

The E-Reputation of Products (E-Commerce sites)

These different online reputations are not necessarily peddled by the same review media, and are not collected and analyzed in the same way.

Consumer reviews can be found both on product review sites and on company review sites (social networks, directories, OTAs).

A company's reputation management will therefore be based on these last 2 depending on whether the company sells products online (or not)

NB: we do not address here the management of the customer service linked to some social networks, as it is done by big companies like Air France / SNCF etc. which take over the community management of this same customer service on social networks, like Twitter for example.

This can even in these cases go as far as crisis management, Bad Buzz
These companies even go as far as listening to the trends and verbatims of Internet users through Hashtags (#) tracking.

The importance of E-Reputation today

The management of one's digital identity, brand image and reputation on the Internet with the advent of Web 2.0 has become essential.

Which hotel, which restaurant, which business can still be free of it, when we know the strength of the recommendation and/or that a murderous comment can have a devastating effect for the business or the company which suffers from it.

It is even said that it is the digital reputation that has defeated many businesses, so much so that some make the mistake of trying to correct it with techniques that are not recommended and sanctionable.

Absolutely avoid the pitfall of false comments!

Fortunately, it is through quality, and not only quality at all levels, that we will be able to correct it, or even change it in the best way.

If we start from the very real principle that it is above all the dissatisfied Internet users and consumers who express themselves first... then the challenge is to make those who are satisfied express themselves and who would not say it, nor write it spontaneously on the online media concerned.

Straightening out the situation, curbing bad comments and negative content is not a foregone conclusion.
Optimize 360, E-Reputation Agency, gives you some of the keys to regain a positive image, or at the very least, an image that is true to what it should be.

Easily audit your online E-Reputation with an Aggregator

Obviously, if you look "by hand" and respond "by hand" to all the positive content, positive reviews, negative content, negative reviews of all the online media one after the other, you are going straight to Burn Out...

A fortiori if you are in addition obliged to make Login / password - Login password ¨etc. to go to connect you to all the supports on line...

If you multiply this process on all social networks and directories, then you can very well do only that all day.

If you also manage several establishments or branches... it is simply impossible to do (well).

Fortunately, Optimize 360 is equipped with the best E-Reputation tools on the market, and allows you to collect and analyze in one place, all comments and reviews from 100% of social networks, directories, and even OTAs (Booking, Expedia etc.) for the hotel world.

In addition to being able to respond to negative opinions and comments in a centralized manner.

And most importantly, to keep historical data for:

  1. Have a dynamic analysis of the evolution of your E-Reputation
  2. To have a global score of your image on the internet in a broad sense
  3. See and analyze the impacts and corrective measures you have taken
  4. Solicitation of positive reviews for satisfied Internet users who had not expressed themselves at all.

To do this, you absolutely need an aggregation and analysis tool that we can provide.

Having a good digital reputation for hotels is almost even more important than for other businesses.

Even if the choice of a hotel is made primarily by location (geolocation) and price, the digital image and customer reviews come in 3rd place.

E-Reputation for hotels is a major issue, because the review sites are not only social networks, but also OTAs (Booking, Expedia) or Meta Engines (Tripadvisor, Kayak, etc.) and are much more numerous.

Optimize 360 E-Reputation Agency

Having a positive digital image, having a good management of customer reviews is a major strategic issue for restaurants.

The notoriety on the internet will certainly be acquired through referencing and the presence on social networks, but in case of arbitration of the choice of the restaurant by the Internet user, it is the E-Reputation which will also play a major role.

Platforms such as Lafourchette (The Fork) will also have internalized review management.
It will therefore be necessary to take into account all the existing media and review directories in the overall strategy

Managing negative information, false information and its global image has also become essential for businesses, VSEs and SMEs.

Having valuable content is certainly essential, especially when creating websites, but managing customer reviews is also something that absolutely must be considered with a digital agency like Optimize 360, capable of helping you in this matter.

Quality content is important but not enough.

An internet business that has stores, branches, a head office geolocated by Google My Business and Google Maps, will potentially have notes to manage left by its customers.

How to choose a good e-reputation agency?

E-Reputation is now part of any good digital communication, or even potentially of its digital communication strategy, with dedicated sites for companies such as Glassdoor, it can be a real point of differentiation for its customers, but also for large groups, for their Employer Brand.

A good reputation, a social presence with positive information relayed, satisfied customers who express it, all this can have a strong direct impact on the business. Therefore, you must choose among communication agencies, those who will be equipped with cutting-edge tools, automated analysis aggregators, in order to take the best decisions to correct the shot, or strengthen your positions.

Call on professionals equipped with such tools to support your communication strategy on the Internet, and adopt the best strategy for managing online reviews.

You want to improve your E-Reputation?

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