SEO (Search Engine Optimization) is the set of actions taken to ensure that a website is indexed by search engines in a natural (and non-sponsored) way, and that the results of Internet users' searches place it among the top positions in the SERP (Search Engine Results Pages).
With Google now accounting for some 95% of the world's web searches, SEO optimization begins with mastery of its algorithm, and Google search engine optimization is de facto the top priority among the many optimizations.
Our expertise and the pillars of SEO
On Page" or "On Site" SEO
Expert in global digital strategy, our team has been working for over 10 years on search engine optimization, such as Google, Bing etc.
We have a lot of experience in the field and are able to offer you an efficient service that meets your expectations.
We develop the content of your website according to the latest trends, as well as its structure and navigation.
If needed, we can even help you create new pages or modify existing ones. In addition, we ensure that your site is mobile-friendly so that it can be easily accessed from any device.
On-site SEO (SEO Search Engine Optimization) consists of optimizing all performance criteria "on the website" itself.
Finally, we can also optimize your images and videos to ensure that they are search engine optimized.
At Optimize 360, we take great pride in providing our clients with high quality work at affordable prices.
Off-site referencing ( netlinking ) refers to the process of improving your presence on various platforms such as social media, blogs, forums, etc. ( outside the site itself ).
This type of SEO allows you to reach more people than if you only focus on organic traffic related to your website alone.
On the other hand Google gives a lot of importance to this natural referencing Off Site because it considers that if your activity is cited by peripheral supports such as blog articles, relevant press articles (with a strong " Trust Flow ") it is that your own site is worth it. This is called the strength of the Link Juice that points from these external media to your website.
Technical SEO involves ensuring that your website is perfectly read and understood by search engine spiders.
And above all, make sure that no coding, markup or internal link errors pollute the site's readability for the indexing robots.
Often illegible to the naked eye, technical errors absolutely must be monitored and corrected as the site lives and evolves, and as the requirements of search engine algorithms demand.
Our SEO Agency Optimize 360 is equipped with the best tools on the market to audit and analyze the technical performance of your site, whatever CMS you use.
We keep a close eye on our websites, so that we can constantly identify ways in which they can be improved.
In other words, every website covered by an SEO contract with Optimize 360 is subject to ongoing monitoring, and is therefore subject to recommendations for technical SEO corrections as part of our SEO support contracts.
The 4 major SEO levers explained in more detail
How does SEO with Optimize 360 work?
Every good SEO agency is concerned with the 4 major levers of natural referencing.
Indeed, whatever the SEO strategies, the team of SEO experts will systematically work on these 3 SEO services:
Upstream global SEO audit, then ongoing audit
Upstream of any commercial relationship for SEO services, Optimize 360 carries out a complete audit of the 3 other levers explained below.
One of the most important characteristics of a website is to strike the right balance between the marketing positioning of a commercial offer, of products sold online, of a website, and the research that web users carry out to find out about it.
In fact, a website needs to capture and be positioned on the generic search expressions used by Internet users, and not just on the name of our customer's brand.
To do this, a positioning analysis based on Internet user search volumes is essential to appreciate the difficulty and effort required to come out on top in a competitive environment.
Technical SEO Optimization
Using high-performance auditing tools, our agency performs a technical audit of your website to determine its level of compatibility, readability and indexability by search engines.
The main objective of technical optimization is to help search engines better understand the content of the website and rank it higher in search results for relevant keywords.
In terms of SEO, and even before talking about user experience, an SEO Agency must ensure that no coding error prevents the indexing robots from doing their job, and also to monitor the site to ensure that the quality of the website does not deteriorate over time.
Semantic SEO Optimization
When it comes to SEO, semantic optimization is undoubtedly the best known. It consists of optimizing all On Site SEO criteria in terms of tags, semantics and quality content.
The challenge here is to find the right balance between showcasing and marketing the customer's offer, and matching it with the volume of searches made by Internet users.
Many SEO agencies forget that a good SEO strategy is all about finding the right balance, and finding the right gap(s) to simply position the site within its competitive universe.
The keyword strategy must therefore absolutely take into account this SEO positioning mix.
Semantic SEO can be divided into two parts:
On-site SEO optimization of the structural part of the website
It will be a question there of establishing well the tags (Title, h1, h2, h3 etc.) and the contents of the principal showcase parts of the structure of the Internet site.
By assigning, if possible, specific roles to pages or groups of pages ( semantic cocoons )
Optimization of the Long Tail SEO strategy
In terms of content writing strategy and visibility strategy, relevant content can be done through "tactical" blog posts with the aim of getting highly qualified expressions and traffic, but easier than on very generic keywords.
Netlinking - Acquisition of quality links -
Also known as Off Site referencing, netlinking is essential when the website is located in a highly competitive environment, itself cited by 100 or even thousands of referent sites with strong Trust Flow and domains of authority. ( DA / DR / TF / CF )
Indispensable to collect "link juice" with high credibility, netlinking is an integral part of the strategy for acquiring qualified traffic.
At the border of Press/Media Relations, Netlinking consists in going to look for backlinks on trustworthy sites, and often, Media sites having themselves optimized contents in a coherent universe of speech.
Our SEO Agency Optimize 360 will be able to tell you the best investment trade-offs between the two.
What about the future of SEO with the arrival of Artificial Intelligence ( AI )
SEO agencies like Optimize 360 will have to adapt their SEO campaigns to this new situation very quickly!
With Chat PGT and Bing having launched the hostilities, our team of SEO experts is on deck to observe the counter-offensives and implications of the arrival of BARD - Google, but also of Baïdu - Ernie, which will change the SERP (Search Engine Results Pages) landscape and the search engine user experience.
The lever for acquiring qualified traffic is likely to change considerably, and every sector of activity will be affected in some way, whether for B2C or B2B SEO.
What place will pay-per-click search continue to take as soon as dialogue and response boxes preempt the first page, where sponsored links, Google Shopping ads, and Rich Featured Snippets used to be located
The SEO action plan will inevitably have to be adapted accordingly by the team of experts, and for the SEO campaigns.
Our SEO agency Optimize 360 is on deck to follow, integrate and adapt very quickly to this arrival of AI within SEO.
The stakes are clear! The generation of qualified leads, an organic SEO campaign with techniques that take into account this AI and the new SERPs.
Optimize 360 has written several articles on the subject: See our blog
Overall, in our SEO Agency, we all use local SEO to carry out various internet searches.
When we are looking to discover the most relevant result, whether in terms of location or customer reviews, we want to discover results that are close to us.
Any good SEO agency will tell you that local SEO is part of natural search engine optimization and can considerably increase your visibility in search engines, especially when it comes to queries related to your business.
By building a local SEO strategy, you will appear on many queries related to your business within a targeted geographical area.
This approach represents ROPO (Research Online, Purchase Offline) behavior.
Good SEO increases your website's visibility on search engines, which can generate more traffic and potential customers for your company.
3 What's the difference between natural SEO and SEA?
SEO involves optimizing your website for search engines without paying for advertising. SEA, on the other hand, involves buying advertising space to appear at the top of search results.
4How long does it take to see SEO results?
The time it takes to see SEO results can vary depending on many factors, such as the competition in your field, the quality of your content and the SEO strategy used. It can take anywhere from a few weeks to several months to see a significant improvement.
5) How to choose your keywords for SEO ?
The choice of keywords for SEO depends on your business and your target market. We conduct in-depth SEO research to identify the most relevant keywords for your business and optimize your website accordingly.
6 - What are backlinks and why are they important for SEO?
Backlinks are links from other websites that point to your site. They are important for SEO because they tell Google that your site is considered a reliable and relevant source of information in your field.
7) How do you measure the success of your SEO strategy?
We use tracking tools to measure the organic traffic to your website, the positioning of your keywords in search results, and other key performance indicators to evaluate the success of your SEO strategy.
8 - How much does an SEO strategy cost?
The cost of an SEO strategy depends on many factors, such as the size of your website, the competition in your field and the complexity of your project. We offer customized packages to meet the specific needs of each company. Please contact us to learn more.
Our SEO Agencies in France
SEO Agency Paris Optimize 360
Our Paris SEO Agency was the first to be created in 2012, by its founder Frédéric POULET.
The team of Paris SEO experts is divided into several geographical areas:
SEO Agency Paris Centre
SEO Agency Boulogne Billancourt
SEO Agency Paris West Normandy
SEO Agency Lille
Search Engine Optimization Agency Paris East
SEO Agency Lyon Optimize 360
Optimize 360 is also present in the Rhône Alpes region. With its
SEO Agency Lyon
SEO Agency Marseille PACA Optimize 360
Directed by Franck La Pinta, Optimize 360 has agencies throughout the PACA region
SEO Agency Marseille
SEO Agency Toulon
SEO Agency Aix en Provence
SEO Agency Avignon
SEO agencies Switzerland Optimize 360
Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:
SEO Agency Geneva
SEO Agency Lausanne
SEO Agency Bordeaux South Aquitaine Optimize 360
Optimize 360 is present in Bordeaux and in the whole South Aquitaine region, with its
SEO Agency Bordeaux
SEO Agency Arcachon
SEO Agency Metz Nancy Grand Est Optimize 360
Optimize 360 is present throughout the Grand Est region of France
The choice of the best SEO Agency should be made according to important criteria for you because they can condition a large part of your presence on the Internet and in search engines.
Therefore, pay attention to the following criteria:
Technical expertise in SEO
The agency will have to give you proof of its technical SEO expertise, and will have to explain to you simply the levers of activation of technical SEO, semantic SEO and the Off Site Netlinking strategy.
The Search Engine Optimization Agency must be competent in 3 areas of expertise
Geographical proximity of your SEO Agency
Even if it is sometimes secondary, the physical and real presence of your SEO agency will make sure that you will be able to make regular updates, and that it will be able to immerse itself in your DNA, your corporate culture to better understand and promote it on the internet.
Quality SEO Services
The quality of SEO services will depend on the overall SEO know-how of the agency, but will probably depend on the time it has to devote to it, and the number of people working in the different areas.
So make sure that the agency knows most of the CMS on the market, that it has solid webmastering skills, because not all website technologies are equal.
Ask your SEO Agency to give you quantified references of SEO projects it has already successfully completed.
Optimize 360 has devoted an entire blog post on the subject, and suggests you read it here
Search engine optimization (SEO) is a major challenge for all companies wishing to develop their visibility on the Internet.
Having a website is now essential for any company wishing to achieve its business objectives.
To be visible in the internet space, SEO is necessary to rank high in the SERPs.
SEO strategy is known as "natural search engine optimization". Companies understand the importance of entrusting their SEO to experts who have mastered the techniques and methods necessary to rank well and attract potential customers.
In addition, working with an SEO agency offers many other benefits which we will briefly review before presenting our top 30 SEO agencies.
As we pointed out earlier, search engine optimization is now a vital element for all websites, regardless of size.
Once reserved for large companies, SEO is now an essential part of getting top rankings and increased visibility, which can help make your brand known worldwide online.
To achieve this goal, it is essential to use the services of an SEO agency that can improve the visibility of your site in search engines and, therefore, increase your chances of attracting potential customers while reducing marketing costs.
Indeed, whether you have consulted many blogs and articles on SEO techniques and tricks, or you are familiar with certain SEO concepts, this does not give you a proven expertise in the field. ( and especially the best SEO tools to achieve it )
As in any field, experience is paramount and applies to SEO as well.
To get your company to the top of the SERPS and achieve substantial position gains, random experiments and risky assumptions are definitely not the way to go.
Hence the imperative need to work with an SEO agency, which alone can provide you with a qualified and experienced team.
Our SEO professionals will take care of getting your website to the top of the first page of Google, applying all possible techniques to achieve this goal.
In addition, this collaboration will allow you to deal with some unexpected changes such as algorithmic updates or penalties, all of which can turn into a nightmare for your online business if you are not prepared.
In France, many agencies are specialized in SEO and offer quality services.
Here is a selection of the 16 best SEO agencies in France.
Optimize 360 SEO Agency:
Our SEO agency based in Paris is specialized in the optimization of the visibility of websites on search engines. It offers customized services to improve the natural referencing of websites.
Its particularity and its competitive advantage in SEO lies in the geographical deployment of its franchises, and therefore its territorial presence, and therefore its possible proximity to its customers
Optimize 360 is also equipped with the best referencing tools on the market, whether it is for On Page referencing or Off Page referencing (Netlinking)
Its SEO consultants are all experienced and trained, and as SEO franchisees, they have the particularity of having 10 to 15 years of "experience" in large groups.
The Optimize 360 SEO team prides itself on working closely with clients, providing advice and recommendations throughout the optimization process. We use the latest SEO techniques to ensure that our clients receive quality and sustainable results.
Optimize 360 works with a wide variety of companies, from start-ups to large international corporations. This SEO agency has earned the trust of its clients through its personalized approach, transparency and professionalism. If you are looking to improve your website's visibility on search engines, Optimize 360 is an SEO agency to consider.
Its SEO experts are therefore experienced in business strategy in the broadest sense, beyond even digital strategy, and compose precisely with digital strategy and SEO to make it an additional business lever on the Internet
Eskimoz SEO Agency:
Eskimoz is a natural referencing (SEO) agency based in Paris, considered to be among the best in France.
The agency specializes in search engine optimization for websites and businesses of all sizes. Eskimoz works with a variety of clients, from large international brands to early stage start-ups.
Eskimoz's expertise is focused on optimizing the online visibility of its clients through a personalized approach adapted to each company.
The agency uses a rigorous and proven methodology to develop an effective SEO strategy, taking into account the competition, market trends and the specific needs of each client.
Eskimoz offers a full range of SEO services, including keyword analysis, content optimization, link building and website performance monitoring.
SEO Agency Noiise :
Noiise is an SEO agency based in Paris, France.
The company focuses on optimizing websites to improve their visibility on search engines such as Google, Bing and Yahoo!
With a team of experienced SEO professionals, Noiise offers comprehensive SEO services for businesses of all sizes and industries.
The company uses customized SEO strategies for each client, based on their specific needs and objectives. This includes competitive analysis, keyword research, content optimization, link building and site performance analysis.
In summary, Noiise is a professional, ethical and experienced SEO agency that offers custom SEO services to help businesses improve their online visibility and achieve their business goals.
SEO.fr is an expert agency in SEO, located in Paris since 1998.
With her extensive experience, she has worked with a large number of clients over the past two decades.
The main mission of SEO.fr is to position your site on the first page of Google using various techniques such as optimizing the speed of your site, Google Ads campaigns, optimizing your textual content and setting up a technical optimization of tags, etc.
Although specialized in small and medium-sized businesses, SEO.fr also works with companies of all sizes. In addition to its SEO services, the agency also offers complementary services such as SEA, website creation, digital strategy implementation, as well as training.
Junto is an SEO agency that helps companies achieve their growth objectives by drawing on its convictions, expertise and partnerships. Thanks to its growth-centric approach, Junto has helped more than 370 well-known companies such as eBay, BMW and SciencesPo break through their boundaries.
To maintain its agility, Junto attracts the best growth marketing talent and continuously trains them through a rigorous internal training program.