Agence SEA I Agence Google Ads

If we look at Google, which alone accounts for the majority of advertising budgets in the world of search engines, the possible campaign variations are as follows:

• Search" Ads campaigns
• Display Ads campaigns
• Search + Display" Ads campaigns
• Shopping" Ads campaigns (Google Shopping)
• Video Campaigns " Youtube " Ads
• Campaigns to promote mobile applications

Even if Google now categorises them slightly differently (by objective) when setting parameters.

Paid search (especially Google Ads) is a very delicate and complex business, and advertising campaigns cannot be improvised.

In our opinion, a good paid search strategy and campaign management must be in the hands of the best SEA agencies to avoid making the wrong settings.

As sponsored links are auctioned off between the parties involved, Campaign Management involves huge advertising investments, and if they are badly set up, huge expenditure for nothing.

All digital agency will explain to you that SEA is a key area of investment in the implementation of your digital strategy.

Managing SEA campaigns enables you to rank among the top positions on Google, which accounts for 95% of active internet searches.

A paid search campaign is necessarily part of a traffic acquisition strategy in a highly competitive environment.

Among the various acquisition strategies and levers, Search Engine Optimisation (SEA) has become the major backbone.

For some e-commerce sites, this has become the one and only way to generate substantial sales while keeping conversion rates under control.

There are three main types:

Almost immediate visibility for your website.

SEA paid search enables you to place your site quickly in the search engine results as soon as you start investing in advertising.

SEO, on the other hand, will be a more long-term task, but one that will take longer.

The SEA approach is the most effective if you want to achieve significant results in a very short space of time. On the other hand, the day you stop, you stop being found.

A very interesting addition to natural referencing SEO

Insofar as you can occupy the top 4 positions in the SERP (Search Engine Results Pages) results, you have a greater chance of being seen and clicked on with SEA campaigns, especially in a highly competitive field.

As a result, the more competitors there are, the more likely it is that you will have to use SEA to be found.

Real-time control of your SEA advertising investments

With paid search (SEA), you can control your ads and your budget in real time.

Budgets are generally affordable (with some exceptions).

What we need to understand about the difference between managing campaigns on search engines on the one hand, and on social networks on the other, is that we are not dealing with identical Internet user attitudes.

On search engines, we have Internet users who are actively looking for products or services, often with immediate purchasing intentions.
On social networks, on the other hand, we're dealing with a "contemplative" audience who come there more to be entertained than to look for something.

As a result, apart from social selling, which is a bit of a special case, Google Ads campaigns will "catch in the net" internet users who are actively searching, whereas advertising campaigns on social networks are more like digital "4 by 3s" to push visual advertising in the same way as a TV ad.

A good paid search agency will be able to advise you on the best way to target digital acquisition to maximise your advertising budget and your organisation's sales.