Facebook, Instagram, Twitter, YouTube... the use of social media continues to increase. With just a few minutes a day, these platforms can become formidable growth accelerators.

An effective communication can be carried out there for the acquisition of new customers, the increase of your visibility and also for the development of your brand in order to attract new customers in particular.

Knowing how to manage them professionally is very different from using them on a personal basis.

Individuals have Profiles and use social networks to share information "among friends".

Companies manage Pages with very different settings and possibilities. They must adopt a well-targeted and very specific commercial and loyalty building approach.

Create and animate a Facebook or Instagram page, make the most of a Linkedin page... Using these networks for BtoB or BtoC prospecting is not something that can be improvised.

Defining a clear editorial line coupled with a strategy of community conquest and animation is a crucial step.

Even if there are complementarities, the management of social networks is fundamentally different from SEO management. Thus on Google, we are dealing with an active search audience that is ready to make a purchase. On the other hand, on social networks, we're dealing with an audience that is primarily looking for entertainment and has no prior intention to buy. It is therefore necessary to think about your communication strategy.

Optimize Rhône-Alpes, Agence de Référencement naturel basée à Lyon, vous accompagne pour rendre visible votre site internet, le faire arriver parmi les premières positions des résultats de recherche Google, et générer du trafic qualitatif vers votre site.

SEO is the site promotion method that brings the most qualified traffic to a website. A single figure sums up the importance of good visibility for all companies: almost 9 out of 10 Internet users carry out a search before making a purchase or ordering a service. It is therefore the most efficient traffic generation tool over time. Indeed, given that Google represents more than 95% of searches in France and in the Rhône-Alpes region in particular, it is essential to appear in the first positions of results to be visible.

If the creation of a website is indeed an important step in your digital strategy, it is by far not enough. You have to be seen! For your site to have targeted traffic, it is essential to reference it by intervening on all the parameters that influence its ranking in Google searches.

Natural referencing is therefore a strategy that consists in positioning your site well in relation to your competitors in order to be found first by Internet users. Optimize Rhône-Alpes accompanies you in the strategy of positioning your company name and identifying strategic keywords to be found among the first Google search positions in your competitive universe.

We use professional tools so that nothing is left to chance. The implementation of this strategy requires the respect of many criteria that are imposed by Google, a long term reflection with you as well as a regular follow-up in order to be constantly in adequacy with your needs.

Optimize Rhône-Alpes will help you improve your conversion rate, whether it is an incoming phone call, a contact from a potential customer, a reservation or an online sale.

Our DNA is to follow up with you on a monthly basis so that we can influence the search results with you, taking into account your objectives while keeping you informed about the evolution of your competitors and Google's constantly evolving algorithm.

Our goal: To position your website permanently in the best Google results on targeted queries for quality traffic.

The e-reputation, on the Web, on the Internet or online, is the reputation, the common opinion (information, opinions, exchanges, comments, rumors ...).

Cafés, Hotels and Restaurants are mostly subject to these comments and this E-Reputation, which are difficult to control.

Optimize Rhône-Alpes perfectly masters the operating mechanisms of the main directories and support sites and has tools for collecting, analysing, summarising and retrieving data on your E-Reputation. which allow you to collect comments, opinions and stars.
Optimize 360, E-Reputation Agency for the RHC, by its DNA, knows perfectly the structure and functioning of the main directories or support sites that issue comments, opinions and ratings.

We are then able to accompany you in order to improve your status with possible corrections and by influencing your rankings in different engines such as Tripadvisor, Google My Business, Facebook, Yellow Pages, Yelp and all sites that offer comments and ratings from Internet users.
Today it is all economic activities that are concerned. All companies are rated.

We are equipped for our customers with professional collection and synthesis tools that allow us to analyze in One Shot and over time the evolution of your E-Reputation. We are able to help you improve it both through concrete field actions and corrective actions, but also by legally influencing your rankings in Tripadvisor, Google, Facebook, Local.ch. These actions are particularly important to improve the image of your establishment at the crucial moment of the choice that is made by Internet users according to the comments and opinions listed.

Inbound marketing is a marketing strategy that allows you to generate visitors, leads and customers on your website through a content strategy .

If we can talk about it, it is because we ourselves have implemented an Inbound Marketing process for Optimize.

This customer acquisition and follow-up process is particularly effective and interesting in a long-term corporate approach. Once well in place, it allows you to recruit new prospects and new customers thanks to well defined actions according to the needs of the person and his evolution in the decision making scheme.

The first step in Inbound Marketing consists of referencing your website so that the Internet users who arrive on it are those who correspond to potential customers.

Once these potential customers arrive on site, they will have to be qualified in such a way that they can be contacted again. 

Above all, what is the purpose of Inbound Marketing?

To manage an Inbound Marketing strategy, your site must therefore be backed by a Sales and Marketing CRM tool (Hubspot type) and, depending on the level of maturity of your prospect, after having retrieved his contact details, you must be able to "feed" him with qualitative information until he is ready to purchase your products or services.