The majority of searches on the Internet are done on Google (95%). It is therefore essential to structure your site in order to move up to the top positions.
Our tools and methodology allow us to respond effectively and innovatively to your needs and to monitor your regular progress.
Our DNA: to plan monthly checkpoints with you so that we can :
AES allows you to get almost immediate exposure and to be at the forefront of the search. The expected objective is to display you in the list of the first 4 results of the "sponsored" searches. Your chances of being seen are significantly increased.
In the hotel industry Optimize 360 is a pioneer and has accumulated a know-how that allows to understand the world of Meta Engines in order to optimize the positioning of a hotel, allowing customers to book directly instead of OTA (Online Travel Agencies).
You wish to defend your brand or conquer a new territory, you can benefit from the experience and partnerships developed by Optimize with the best French operator specialized in connectivity and Meta Engines management.
Why don't we offer it to you if we use it ourselves.
Inbound Marketing is essential because it allows you to set up a virtuous circle with your customers. You will be able to recruit prospects by improving traffic to your website.
The first step is to create your site and optimize it so that you will be found in Google searches and the results will match the expectations of potential customers.
The next step is the qualification of the prospects who have arrived on the site in order to contact them again.
Several tools are necessary to better manage your Inbound Marketing strategy. Your optimized site, a CRM platform (Hubspot for example) and knowledge of the maturity levels of your prospects.
You will then be able to contact him and send him the qualified information. Once he has matured, you can offer him your products and services.
Having a good tree structure is not enough, your site also needs structured content to be seen and well positioned: it is by correctly defining the keywords present in your pages that you will be able to influence the results of queries made on Google.
Optimize 360 is able to offer you personalized support to create or optimize your blog articles.
This article base can then feed social networks.
Optimize 360, E-Reputation Agency for the RHC, by virtue of its DNA, knows perfectly well the structure and functioning of the main directories or support sites that issue comments, opinions and ratings.
Cafés, Hotels and Restaurants are mostly subject to these comments and this E-Reputation, reputed to be difficult to control.
We are then able to accompany you to improve your status with possible corrections, but also by influencing your rankings in the different engines, namely Tripadvisor, Google My Business, Facebook, Yellow Pages, Yelp, and all sites that offer comments and ratings from Internet users.
Social media have become indispensable to a good marketing strategy within companies. However, to use them effectively you need to understand their nature and their usefulness.
Personal and professional use is not the same. Social networks represent a very large potential of prospects and companies are forced to structure their recruitment and retention approach without leaving anything to chance.
You want to create and animate a Facebook community, a Linkedin page... or social media for BtoB or BtoC prospecting purposes: each social media has its usefulness but not all social media are suitable for you.
An editorial line, and a strategy of community conquest and animation in line with your business and your objectives is essential.
Thanks to his 10 years of experience in digital project management within large corporations, Wilfried has acquired a solid knowledge in digital communication, web, project management and technology watch.