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  • Posted by : Fred Poulet
How to reference your hotel, a simple and effective recipe
Contents
  1. Optimize 360 SEO and Web Marketing Agency for Hotels, Restaurants, and independent businesses.
  2. Referencing Agency for Restaurants
  3. Referencing Agency for Hotels
  4. Referencing agency for independent businesses
  5. Referencing for Restaurants
  6. Referencing for Hotels
  7. Referencing independent businesses

Optimize 360 SEO and Web Marketing Agency for Hotels, Restaurants, and independent businesses.

Founded in 2012, Optimize 360, also called Optimize CHR 2.0 is an agency that specializes in Natural SEO for Hotels, Restaurants, and for the CHR in general (Cafés, Hotels, Restaurants).

Its founder, Frédéric POULET, has worked for 20 years in large groups, and the most recent, Pernod-Ricard, has enabled him to appreciate the world of the catering business "on both sides of the fence".

Optimize 360 SEO and Web Marketing Agency for Hotels and Restaurants

Referencing Agency for Restaurants

Independent restaurants, like most independents, do not have the material time to take care of their communication on the internet.

Et quand bien même ils l’auraient, c’est très compliqué de se tenir au courant des dernières techniques pour émerger sur Google, être visible, être trouvé, et gagner des parts de visibilité et des parts de marché pour émerger au milieu de cette Jungle qu’est Google, les réseaux sociaux, et maintenant la E-réputation, qui avec Tripadvisor notamment, rend les choses encore plus complexes.

Optimize 360 is in charge of making websites emerge, obviously on the commercial names of restaurants, but also on so-called "generic" requests typed by Internet users:

Example: "Best Restaurant Paris" on which Optimize succeeded in bringing out one of its clients : The Sommelier's Bistro

Best Restaurant Paris

 

Referencing Agency for Hotels

Le référencement naturel des hôtels est devenu capital pour émerger dans Google parmi ses propres concurrents hôteliers, mais également par rapport à des opérateurs ( OTA – Online Travel Agencies – Booking, Expedia ) ( Meta SearchGoogle Hôtel Ads, Tripadvisor, Trivago, Kayak – …) qui sont à la fois leurs partenaires et leurs concurrents…

Indeed, Booking and Expedia bring them up to 80, sometimes 90% of their bookings in the world, but they also have the ability to direct Internet users towards their competitors according to the agreed commissions, and therefore the margin rates that they can thus steer in order to manage their own business volumes and operating income.

An independent hotel cannot really do without them today, but must defend itself, and defend its direct market share in order to control its own customer base, its margin, and its profit and loss account.

Booking and Expedia take up to 17% commission on the turnover including VAT.

The more the hotel maintains a significant market share directly, the more it will control its customers and margins.

It is therefore imperative for hotels to do everything possible to contain and maintain a maximum direct turnover and therefore to maximise room reservations via their own website.

Ensuring that the independent hotel's website is as found and visible as possible is clearly the mission that Optimize 360 assigns itself and is committed to achieving in order to maintain a profitable mix in the hotel's operating account.

If needed, Optimize 360 also manages Adwords Brand Defense Campaigns for hotels, and helps them in the necessary steering of the investments to be made in Meta Engines or Meta Search to go further in this brand defense.

Google referencing of a hotel
Ecosystème hôtelier : Méta Search, OTA, Channel Managers, PMS, Sites Web, Référencement Google des Hôtels

 

Referencing agency for independent businesses

Fort de ses expériences et de ses succès dans le référencement pour les hôtels sur internet, Optimize 360 peut appliquer cette méthode de référencement bien rodée auprès de commerces indépendants, qui toute proportion gardée, ont les mêmes problématiques pour émerger sur internet, et dans Google, qui représente en France jusqu’à 95% des recherches effectuées sur Internet.

Independent business referencing

Pour toute question sur le référencement internet des commerces, des hôtels, et des restaurants, Optimize 360 trouvera la meilleure solution pour vous faire émerger dans les résultats de recherches sur Google et sur le Web en général

Optimize 360

Paris / Geneva / Lyon / Bordeaux / Rouen

contact@optimize360.fr

+336 50 12 29 84

 

Topics in this article :

Referencing for Restaurants

Referencing for Hotels

Referencing independent businesses

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