Web agency institutional websites

Optimize 360 is a web agency that creates institutional websites.

We create high-quality, professional websites for small businesses, SMEs and major groups.

Websites that must be as faithful a showcase and online representation as possible of your image, the image that your customers, candidates and partners want to see.

Optimize 360 Agence web sites vitrines - Creation of showcase websites

What is a corporate website?

The aim of institutional sites is to present all the necessary information about the organisation, its history, its expertise, its teams and its products or services.

They also aim to provide the means to communicate with the organisation's stakeholders or third parties, sometimes also presenting news and press articles which themselves relay the organisation's information.

They update their products, services, promotions and special offers, and sometimes also relay information such as stock market prices and the company's CSR policies.

They also potentially offer public and private communication spaces, and can take on extranet or intranet functions with online registration and membership.

As a result, the functionalities and the choice of CMS (Containt Management System) will be of prime importance when drawing up the specifications for the website creation.

What are the specific features of a corporate website?

A genuine "corporate" showcase, the corporate site generally comprises the following sections:

  • Presentation of the company and organisation of its activities
  • History of the organisation
  • Presentation of the teams and key figures
  • The company's commitments (sponsorship, patronage, environment, CSR policy, etc.)
  • Press section
  • Recruitment section (jobs or internships)
  • Downloadable online resources (leaflets, brochures, rates, etc.)
  • Company news and information blog
  • Link to the E-Commerce section(s)
  • Contact details for head office and branches
  • FAQ

In most cases, it can be used to find the key people in the company who need to be contacted, or if not, the main departments (HR, Customer Services, After Sales, Sales Management, etc).

The corporate website can also be used as the basis for an intranet/extranet for internal and external collaboration.

It can therefore be a time-saving way of informing web users of the main questions they may have.

The easier it is to access information, the less likely it is that the telephone will ring off the hook, even if the aim is not to compartmentalise information and cut yourself off from all contact with your audience or customers.

How do you create a quality corporate website?

optimize 360 site creation

Firstly, by thinking about the role you want it to play, and then by listing the related functions listed above.

As a true vector of your company's image, the organisation's DNA must be obvious, and reflected in particular through visuals, videos, editorial quality and the clarity of your slogans and messages.

It is therefore the prerequisite and the vision that must lead to the creation of the specifications for the site's creation.

Then, of course, there are the technical considerations involved in embedding the above-mentioned functions.

Here, more than ever, the preparation of these specifications will be 90% the success of its online launch.

Don't forget that the site's audience will be both internal (employees who should be proud of the image the company is projecting) and external (potential customers, potential candidates, journalists, suppliers, etc.).

The corporate site is a real "5-legged sheep", but it should not be a "catch-all", an octopus of diverse and varied information that has become impossible to find.

For the time being, an integrated search engineand FAQ quality products can meet the need to offset or compensate for this potential "info-obesity".

Choosing a good Agency for the Creation of Institutional Websites

Whatever your sector of activity, setting up a showcase website for your institution or organisation requires some special reflexes.

The digital communications agency or project manager you choose will need to be able to manage all of the above, and content creation will be key because it is initially held by several different sources in your organisation.

The content must be written in a coherent way, synthesising different areas of expression, bearing in mind that the vision of the CEO and that of his main departments may sometimes be different, or even divergent...

The role of the web agency and the management of the digital project will therefore be key to creating a coherent synthesis of the information and reflecting it as faithfully as possible on the website.

The project to create a corporate website can therefore take months, so varied and diverse can be the content management and the way in which it is organised on the site.

Of course, you'll need to think about the successive updates that your showcase website requires.

An organisation is never static. And neither is its website...

Sales evolve, as do products and services... Who will update this information over time? 

Will you delegate its administration internally? Will you entrust its maintenance to your IT department or to the web agency that created it?

What level of interfacing with social networks are you going to put in place, and in particular Linkedin for the institutional part? 

Who will be speaking on the site and on these social networks? 

How are you going to manage and interface your contact forms with the right company resources? Interface design is therefore also key.

Are you going to use an SEO agency to work on the SEO of your site?

Would you like to create a corporate website?

Find an expert close to your company to discuss your project

Web Agency Paris Optimize 360

Our Web Agency Paris is the first to have been created in 2012 by its founder Frédéric POULET

The team of Paris SEO experts is divided into several geographical sectors:

 

Web Agency Lyon Optimize 360

Optimize 360 is also present throughout the Rhône Alpes region. With its

Web Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

Web agencies Switzerland Optimize 360

Headed by Jean-François Hartwig, Optimize 360 has two Web agencies in Switzerland:

Web Agency Bordeaux South Aquitaine Optimize 360

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

Web Agency Metz Nancy Grand Est Optimize 360 Grand Est

Optimize 360 is present throughout the Grand Est region of France

SEO Agency Paris Optimize 360 Paris

Our SEO Agency Paris is the first to have been created in 2012 by its founder Frédéric POULET

The team of Paris SEO experts is divided into several geographical sectors:

 

SEO Agency Lyon Optimize 360 Lyon

Optimize 360 is also present throughout the Rhône Alpes region. With its

SEO Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

SEO Agencies Switzerland Optimize 360 Switzerland

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

SEO Agency Bordeaux South Aquitaine Optimize 360 Bordeaux

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

SEO Agency Metz Nancy Grand Est Optimize 360 Grand Est

Optimize 360 is present throughout the Grand Est region of France

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