Optimize 360 E-Reputation Agency for Retailers and E-Retailers

Optimize 360 is a E-Reputation agency enabling you to improve your online customer ratings and comments, and enhance your digital Brand Image.

Good management of customer reviews is essential nowadays, as Internet users attach such great importance to them before buying online or visiting a shop.

Having a positive reputation and showing it on your website and the digital media that talk about you means that, with the same SEO as a competitor, you are the one who can make the difference.

At the heart of the digital transformation of businesses, E-Reputation has simply become essential.

Call on experts in online E-reputation

Optimize 360 E-Reputation Agency for Retailers and E-Retailers

Some key figures on E-Reputation

If we take the restaurant and tourism/leisure sectors as an example, these are the two sectors in which the French consult online customer reviews the most.

9 out of 10 customers (90 %) systematically consult customer reviews before booking a hotel or restaurant. And more than half, 60 %are filing notices.

91% of consumers aged 18 to 34 trust online reviews more than personal recommendations.
89 % of Internet users read the responses given by professionals to their online reviews.

Establishments that respond to reviews inspire
1.7 times more confident than others (76 % compared with 46 %)

For commerce in general and e-commerce in particular, a survey entitled "The influence of e-reputation on the act of buying" found that

88% of Internet users consult the opinions of other consumers before buying from an e-commerce site

and that the presence of negative reviews on the internet affects purchase intention in 94% of cases.

The management of customer reviews has become essential, and now has an elasticity and a direct link between online reputation and sales generated.

Brand image is obviously at stake, but positive and negative reviews can also influence the final choice of a restaurant with identical SEO rankings.

Word of mouth is no longer enough: you need a real communication strategy that takes into account review sites, whether they come from social networks or online booking platforms.

What tools can you use to manage the E-Reputation of your business?

Optimize 360 recommends two in particular, which have already proved their worth, not only in terms of their ability to collect and summarise information and rapidly analyse reputation, but also in terms of soliciting additional opinions.

Why is this?

It's important to remember that only (or almost only) unhappy customers tend to leave a negative review, whereas satisfied customers are less likely to do so naturally.

If we go out and collect customer reviews from people who have a positive image of your establishment, and let them have their say, then naturally the average rating will increase to be more faithful to reality.

These two consumer review aggregation suites will collect all customer reviews from social networks and directories that contain them, and aggregate them in a single place.

This saves you from having to log in/password - log in/password on all the directories concerned to view and reply to notices.

This also makes it possible to reconstitute a history of performance over time in order to analyse the situation dynamically.

These two platforms also make it possible to respond to reviews centrally, and to report negative reviews directly from the same platform.

Responding to Customer Reviews: an essential and useful action (also) for your local search engine optimisation

Responding to reviews has become an essential part of what we might call Customer Service, and has a number of merits.

It allows you to show your customers (whether the review is positive or negative) that you care about them, and that you take their comments into consideration.
At times, this can help you avoid a bad buzz, and a chain of shares and negative outbursts that are so important to the viral nature of social networking.
This allows you to include interesting keywords for your local referencing, and publish them on Google My Business pages.

These responses to reviews can be reposted on the main Social Media sites, as well as a summary of the ratings on the websites.

Contact Optimize 360 to find out which tools are best for you Find out more about Local Search Engine Optimisation

What tools can you use to manage the E-Reputation of your e-commerce site?

In this case, it is essentially product reviews that need to be rated and commented on. So it's no longer the same review management platforms that need to be used.

It is particularly important to think about this when creating e-commerce websites:

are the 3 main platforms for digital product review management solutions for e-commerce sites.

Implementing such platforms, most of which are already compatible with the major e-commerce CMS (Magento, Prestashop, Shopify, Woocommerce for Wordpress, etc.), will help to influence the buying behaviour of Internet users in the right direction.

They are now an integral part of the user and customer experience, in terms of the information that needs to be displayed on an e-commerce site.
And therefore potentially the turnover of its E-Boutique.

Would you like to improve the E-Reputation of your business?

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