Optimising your titles and Hn for SEO: how to improve the structure in 10 points

Through our Technical SEO Agency Optimize 360 

Securities structure and Hn


In the world of referencing natural (SEO), title tags and Hn beacons play a major role in achieving good positioning on search engines, such as Google.

Structuring these elements well is essential to attract the attention of search engines and web users alike. So how can you optimise their use?

Here's our practical 10-step guide.

structure of the Securities

1. The basics: understanding title tags and Hn tags

To begin with, we need to clarify the definitions of these two types of tags:

  • The title tag : This is a HTML </code> placed in the header of the source code of each web page. It indicates the name of the page or its main subject. On <a href="https://www.optimize360.fr/en/360-seo-agency/">Google</a>This information is used as clickable text for search results.</li> <li><strong>Hn tags :</strong> They are made up of HTML tags <code><h1></code>, <code><h2></code>, <code><h3></code>... to <code><h6></code>. The n represents the hierarchical level of a subtitle in relation to the overall title of the page. Used correctly, all Hn tags help to structure content in a coherent way.</li> </ul> <h2>2. Take keywords into account</h2> <p>Optimising the title and Hn tags starts with choosing the right keywords, which are at the heart of natural search engine optimisation. You need to select terms that correspond to the theme of your page and your SEO objectives.</p> <h3 style="padding-left: 40px;">Main and secondary keywords</h3> <p style="padding-left: 40px;">It is necessary to identify :</p> <ol> <li style="list-style-type: none;"> <ol> <li>A <strong><a href="https://www.optimize360.fr/en/360-seo-agency/semantic-seo-2/keyword-strategy-2/">keyword</a> principal</strong>tag, directly linked to the page content. It must be inserted in the title tag and in the <code><h1></code>.</li> <li><strong>Several secondary keywords</strong>to enhance the impact on positioning. They will be used in particular in the <code><h2></code> and <code><h3></code>.</li> </ol> </li> </ol> <h2>3. Creating an effective title tag</h2> <p>To maximise the attention of search engines and internet users, your title tag must :</p> <ul> <li><strong>Being unique</strong> Each page on your site should have a different title.</li> <li><strong>Be concise</strong> The optimum length for a title is between 50 and 70 characters.</li> <li><strong>Integrate the main keyword</strong>preferably at the beginning of the text.</li> </ul> <h2>4. Don't neglect the editorial aspect</h2> <p>Even if the aim is to<a href="https://www.optimize360.fr/en/360-seo-agency/">improve referencing</a>The title and Hn tags also have an impact on readers. A well-written text can make an impression:</p> <ul> <li>A <strong>interest</strong> from Internet users.</li> <li>A <strong>loyalty</strong> thanks to clear, structured content.</li> </ul> <h3 style="padding-left: 40px;">Writing catchy headlines</h3> <p style="padding-left: 40px;">Try to play on emotions, arouse curiosity or offer a concrete solution to a problem your target is facing.</p> <h2>5. Hierarchising Hn tags</h2> <p>To structure your content clearly, you must use the different Hn tags in a logical order and respect their hierarchy:</p> <ol> <li><strong>The <h1></strong> must be used only once per page and corresponds to the main title.</li> <li><strong>The tags <h2></strong> are used to define the main sections of the content.</li> <li><strong>The tags <h3></strong> are used to divide the elements contained in your main sections, and so on up to <h6> if necessary.</li> </ol> <h2>6. Inserting keywords in Hn tags</h2> <p>To increase the impact on positioning, remember to include secondary keywords in the <code><h2></code> and <code><h3></code>. This ensures consistency between the different levels of content, while signalling to search engines the overall relevance of your page.</p> <h2>7. Harmonising the style of Hn tags</h2> <p>Headings and sub-headings should be easy for your visitors to read and make it easier for them to navigate your site. To achieve this:</p> <ul> <li><strong>Use a similar writing style</strong> for all your Hn tags: tone, vocabulary, length...</li> <li><strong>Avoid using texts that are too long</strong> in your Hn tags, for the sake of clarity and legibility.</li> </ul> <h2>8. Adapting Hn tags to the context</h2> <p>Not all pages require the use of every level of Hn tags. Adapt to the content and context of your page to determine which levels are most appropriate.</p> <h2>9. Using Hn tags to facilitate navigation</h2> <p>Make your content easier to access by providing a table of contents with HTML anchors that link to the different sections of your page. This way, readers can quickly access the information that interests them.</p> <h2>10. Regularly audit your securities structure and Hn</h2> <p>To maintain an optimised structure, it is advisable to regularly check the relevance and consistency of the Hn tags. This can be done manually or using SEO audit tools.</p> <p>By following these steps, you will have a solid basis for optimising the structure of the titles and Hn on your <a href="https://www.optimize360.fr/en/360-seo-agency/">website</a>. It cannot be repeated often enough: quality SEO is based on a multitude of factors, of which content is one of the main pillars.</p></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div class="gdlr-core-pbf-section-container gdlr-core-container clearfix"><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" id="gdlr-core-column-1" style="z-index: 9999999 ;"><div class="gdlr-core-pbf-column-content-margin gdlr-core-js gdlr-core-move-up-with-shadow" style="box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -moz-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -webkit-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; margin: 0px 20px 30px 20px;padding: 30px 20px 20px 20px;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;"><div class="gdlr-core-pbf-background-wrap" style="background-color: #ffffff ;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;border-width: 0px 0px 7px 0px;border-color: #f15b3d ;border-style: solid ;"></div><div class="gdlr-core-pbf-column-content clearfix gdlr-core-js"><div class="gdlr-core-pbf-element"><div class="gdlr-core-title-item gdlr-core-item-pdb clearfix gdlr-core-left-align gdlr-core-title-item-caption-top gdlr-core-item-pdlr"><div class="gdlr-core-title-item-title-wrap"><h2 class="gdlr-core-title-item-title gdlr-core-skin-title" style="font-size: 25px ;font-weight: 600 ;letter-spacing: 0px ;text-transform: none ;color: #f15b3d ;" >Also read about Technical SEO<span class="gdlr-core-title-item-title-divider gdlr-core-skin-divider"></span></h2></div></div></div><div class="gdlr-core-pbf-element"><div class="gdlr-core-text-box-item gdlr-core-item-pdlr gdlr-core-item-pdb gdlr-core-left-align" style="padding-bottom: 10px ;"><div class="gdlr-core-text-box-item-content" style="text-transform: none ;"><table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1"> <colgroup> <col width="734" /></colgroup> <tbody> <tr> <td data-sheets-value="{"1":2,"2":"Comment faire une Analyse de Crawl en SEO ?"}" data-sheets-formula="=LIEN_HYPERTEXTE(R[0]C[-5];R[0]C[-1])" data-sheets-hyperlink="https://www.optimize360.fr/agence-seo-360/seo-technique/analyse-de-crawl/"><a class="in-cell-link" href="https://www.optimize360.fr/en/360-seo-agency/technical-seo-2/crawl-analysis/" target="_blank" rel="noopener">How do you carry out an SEO Crawl Analysis?</a></td> </tr> <tr> <td data-sheets-value="{"1":2,"2":"Maillage Interne SEO : les 10 étapes clés"}" data-sheets-formula="=LIEN_HYPERTEXTE(R[0]C[-5];R[0]C[-1])" data-sheets-hyperlink="https://www.optimize360.fr/agence-seo-360/seo-technique/maillage-interne/"><a class="in-cell-link" href="https://www.optimize360.fr/en/360-seo-agency/technical-seo-2/internal-networking/" target="_blank" rel="noopener">Internal SEO meshing: the 10 key steps</a></td> </tr> <tr> <td data-sheets-value="{"1":2,"2":"Balisage SEO : les 10 étapes clés"}" data-sheets-formula="=LIEN_HYPERTEXTE(R[0]C[-5];R[0]C[-1])" data-sheets-hyperlink="https://www.optimize360.fr/agence-seo-360/seo-technique/balisage-seo/"><a class="in-cell-link" href="https://www.optimize360.fr/en/360-seo-agency/technical-seo-2/seo-markup/" target="_blank" rel="noopener">SEO tagging: the 10 key steps</a></td> </tr> <tr> <td data-sheets-value="{"1":2,"2":"Qu'est-ce qu'un Audit SEO Technique ?"}" data-sheets-formula="=LIEN_HYPERTEXTE(R[0]C[-5];R[0]C[-1])" data-sheets-hyperlink="https://www.optimize360.fr/agence-seo-360/seo-technique/audit-seo-technique/"><a class="in-cell-link" href="https://www.optimize360.fr/en/360-seo-agency/technical-seo-2/technical-seo-audit/" target="_blank" rel="noopener">What is a Technical SEO Audit?</a></td> </tr> <tr> <td data-sheets-value="{"1":2,"2":"Comment optimiser la structure des Titres et Hn en SEO ? 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In the absence of a subpoena, voluntary compliance by your internet service provider or additional records from a third party, information stored or retrieved for this sole purpose cannot generally be used to identify you.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Storage or technical access is necessary to create user profiles in order to send advertisements, or to track the user on a website or on several websites with similar marketing purposes.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Statistics</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Features</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Always active</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Always active</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Manage options</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Manage services</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Read more about these purposes</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accept</button> <button class="cmplz-btn cmplz-deny">Refuse</button> <button class="cmplz-btn cmplz-view-preferences">Managing options</button> <button class="cmplz-btn cmplz-save-preferences">Save preferences</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Managing options</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Managing consent</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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