SEO tagging: 10 key steps to optimising your site

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Beaconing SEO 10 key steps


The techniques of SEO markup have become essential for optimising a website and improve its visibility on search engines such as Google.

Tagging consists of giving information to search engine spiders so that they can understand the structure and content of the site.

In this article, we will introduce you to the 10 key steps for successful tagging and optimising your marketing strategy. referencing.

SEO tagging

1. Choose the right keywords

The first step in an SEO tagging strategy is to define the keywords on which to position your site. Competitive analysis can help here, as can in-depth research into the keyword planning tools offered by search engines such as Google Adwords.

2. Using title and meta description tags

Once the keywords have been chosen, it is essential to use the title and meta description tags for each page of your site. These tags will tell the search engine what your page is about.

The title tag

It should primarily contain the page's main keyword, as well as catchy text to encourage users to click on the link in the search results. The ideal length for this tag is around 60 characters.

The meta description tag

This should describe the content of the page, including the main keywords. It is also used to encourage users to click on your link in search results. This tag should be personalised for each page of your site. The recommended length is around 150 characters.

3. Structuring content with Hn tags

To ensure that search engines correctly understand and prioritise the content of your pages, the following structure must be respected:

  1. <h1> reserved for the main title of the page, which is unique and representative of the content.
  2. <h2> used to divide the page into large sections.
  3. <h3> This can be used to divide these sections into sub-sections.
  4. Etc. until <h6> depending on the complexity of the content.

This structuring will make it easier for search engine spiders to understand the text and thus improve its referencing.

4. Using alt and title attributes for images

Search engines are not yet capable of "analysing" an image directly. They therefore rely on the "alt" and "title" attributes associated with the <img> to index the images on your site. Use these attributes with relevant keywords and a short description of the image.

5. Managing pagination

For pages with a lot of content or requiring several pages, it is necessary to manage the pagination. Use the and tags to indicate your pagination structure to search engines. This will help them to better understand your content and avoid duplicate content.

6. Adopting Schema.org syntax

Schema.org is an annotative vocabulary created by Google, Bing, Yahoo and Yandex to improve the understanding and classification of website content. Adopting this syntax allows search engines to display more information in their results pages, such as ratings, prices, etc. The result is greater visibility and attractiveness in these results pages.

7. Creating an XML sitemap

An XML sitemap provides Google with the location and structure of the different urls on the site. This file enables the search engine to " crawler "This makes it easier to index all the pages on the site. A number of online tools can be used to quickly generate this type of file.

8. Optimising URLs

The urls for your pages should be legible, natural and contain only alphabetical characters (no unnecessary symbols or numbers). Ideally, they should also contain the main keyword for a better referencing.

9. Improve loading speed

Search engines prefer sites with fast loading times, as this improves the search engine's ranking.user experience. Work on optimising images, code and caching to reduce page load times.

10. Use the "lang" and "hreflang" tags

If your site is available in several languages, it is crucial to use the "lang" and " hreflang "These tags make it easier for search engines to find the right version of the site based on the user's location. These tags promote better indexation and avoid the problem of duplicate content.

By following these 10 key steps for SEO markupThis will optimise your site's visibility in search engines and improve your chances of success in terms of organic traffic. It doesn't happen overnight, but this work pays off in the long term and ensures a lasting, viable presence on the Internet.

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