Optimising meta tags for SEO: 10 key steps to improve your ranking

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Optimise meta tags by SEO

In the world of referencingMeta tags play a crucial role in optimising the positioning of your web pages on search engines, such as Google.

To help you realise their full potential and improve the efficiency of your SEO strategyHere are 10 essential points to bear in mind when optimising your meta tags.

meta tags

1. Choosing the right meta tags

To begin with, it is essential to choose the meta tags you are going to use for each page of your site. The main tags to choose are title tagthe meta tag description and meta keywords tags, which have a direct impact on search engine optimisation.

The title tag

The title tag should reflect the main content of the page while including keywords that are relevant to search engines. It is important to create a unique title for each page of your site to avoid duplicate content problems.

The meta description tag

The meta description provides a concise description of the page and should encourage visitors to click on the link in the search results. We recommend using between 150 and 160 charactersincluding spaces, for this tag.

The meta keywords tag

Less crucial for SEO, the meta keywords tag can nevertheless be used to add additional keywords related to the content of the page. It is recommended not to exceed ten or so keywords per page.

2. Using optimisation tools and plugins

To make your task easier when setting meta tags, there are tools and plugins specially designed to help you with this process. Some of the most popular are Yoast SEO for WordPress or dedicated applications on Shopify. These solutions offer advanced features for optimising your meta tags quickly and efficiently.

3. Avoid over-optimisation of meta tags

While paying particular attention to meta tags, it is important not to over-optimise them. For example, over-repeating keywords in the title or meta description tag can be counter-productive.

4. Adapt your meta tags to the language and country you are targeting

If your site is aimed at an international audience, remember to adapt your meta tags to the different languages and countries targeted. The hreflang can be particularly useful for indicating to search engines the language and country targeted by each version of your web page.

5. Structuring your content with heading tags

In addition to meta tags, heading tags (h1, h2, h3...) are also important for referencing and help to structure your content. A good hierarchy of headings and sub-headings will make your page easier to read for both search engines and Internet users.

6. Optimising meta tags for social networks

With the rise of social networks, it is now crucial to optimise the meta tags specific to these platforms, such as the Open Graph tags from Facebook or Twitter Cards. These tags allow you to control the display of your pages when they are shared on social networks, thereby improving their visibility.

7. Take rich snippets into account

Rich snippets are additional information that appears in Google search results and can include reviews, prices or event dates, for example. To optimise the use of rich snippets, you can use the appropriate meta tags by following the schema.org guidelines.

8. Regularly check the indexing status of your pages

To ensure that your efforts to optimise your meta tags are bearing fruit, it is important to regularly check the indexing status of your pages in the search engines. Several tools, such as Google Search Consolecan help you track the progress of your SEO and identify any indexing problems linked to meta tags.

9. Analyse the performance of your pages

In addition to indexing, it is also crucial to analyse the SEO performance of your pages in order to measure the impact of your meta tag optimisations. Analysis tools such as Google Analyticsfor example, offer a detailed view of the visibility, clicks and conversion rate of your web pages.

10. Ensure consistency between meta tags and content

Finally, it is vital to ensure that your meta tags accurately reflect the content of your web page in order to retain the trust of Internet users. A misleading title or description could lead to a high bounce rate and harm your SEO.

All in all, optimising meta tags for SEO requires a number of factors to be taken into account, ranging from the choice of appropriate tags to the use of optimisation tools and particular attention to the language and country targeted. Mastering the optimisation of meta tags will go a long way to improving the visibility and effectiveness of your SEO strategy.

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