SEO internal linking: the 10 key steps to a well-structured website

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Internal linking SEO 10 key steps


In this article, we look at the subject of SEO internal linkinga technique that cannot be ignored when it comes to referencing natural.

Internal linking consists of creating links between different pages within the same website (also known as "internal links"), making them easier to navigate and use.user experienceas well as the authority and performance of a website in terms of SEO.

Without further ado, discover the 10 key steps to optimising your internal linking.

Internal linking

1. Start by analysing your current architecture

To begin with, it's essential to assess the current architecture of your website. Group your pages by theme and identify the possible relationships between them. You can use specialist tools such as Screaming Frog to facilitate this work.

2. Establish a logical structure

The next step is to determine a logical structure for your site. It's best to opt for a pyramid-shaped hierarchy with the home page at the top, followed by main categories, sub-categories and finally individual pages.

a) Create thematic silos

Organise your content around thematic silos that correspond to the issues and needs of your users. Each silo must group together content from the same semantic universe so that search engines understand the overall organisation of your site.

b) Use a clear, well-structured menu

The navigation menu is an essential element in enabling visitors to find the information they are looking for easily. It should be clear, well structured and display the main categories of your site. Don't forget to include a site map in the footer so that users can quickly access all the sections of your website.

3. Create relevant internal links

Once you have established your structure, it's time to create internal links between your pages. These links should add value for users and make navigation easier. Make sure you respect the thematic coherence (link pages that deal with similar or complementary subjects) and not to overload your pages with too many links.

4. Optimise the anchor of your links

The link anchor (the clickable text) plays an important role in natural referencing. Choose anchors that are optimised for SEO by including relevant keywords. Avoid generic formulations such as "click here" or "find out more". Ideally, you should vary your anchors while remaining consistent with the theme of your content.

5. Follow up regularly

Setting up an SEO internal link is one thing, but it is also important to carry out regular performance monitoring of your links and changes in the authority of your pages. Use tools such as Google Analytics to analyse the click statistics on your internal links and adjust your strategy if necessary.

6. Identify and deal with broken links

Broken links can damage the user experience and penalise your site's SEO. Identify these links using specialist tools such as Broken Link Checker and correct them quickly by redirecting to an existing page or removing the link permanently.

7. Make the most of deep content

Deep content is content that is far down the site tree and not easily accessible from the home page. Take advantage of this content to create relevant internal links and boost your site's natural referencing.

8. Highlight important content

Some of the pages on your site are particularly important (e.g. sales pages, flagship articles, etc.). Don't hesitate to highlight this content by creating more internal links to these pages, particularly from the home page or hot areas of the site (e.g. main menu, sidebar, etc.).

9. Create contextual links

Contextual links are links integrated directly into the editorial content and surrounded by text. Search engines generally give them a higher value than links located in the menu, the footer or the sidebar. They are very useful for effective internal linking.

10. Use dedicated tools

Finally, to make it easier to manage and optimise your SEO internal links, don't hesitate to use specific tools such as SEO Hero, Rank Math or Link Whisper if you use WordPress as CMS. They will help you save time and keep better track of your internal link strategies.

By following these 10 key steps, you should be able to set up a effective internal networking to improve the overall quality of your website and optimise its SEO performance. Enjoy your work!

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