The secrets of internal linking and siloing in SEO

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Internal mesh and Siloing

Internal linking and siloing are two techniques for Search Engine Optimization (SEO) that can significantly improve the visibility of your website on search engines such as Google.

In this article, we reveal the 10 best practices to optimise your site using these methods.

Internal Mesh and Siloing

Why use internal linking and siloing in SEO?

These two techniques improve the organisation of your website, making it easier for users to navigate and helping search engine spiders to better understand and index your pages. Good internal linking and siloing can increase your chances of appearing in the first search results.

Internal linking: 5 tips for linking pages together effectively

1. Create contextual links

Contextual links are those that connect pages with similar or complementary content. To create them, simply insert hyperlinks in the text of your articles and pages, pointing to other relevant resources on your site. Make sure that the anchors of these links are relevant keywords, to help search engine spiders identify the subject of the linked page.

2. Use a simple link hierarchy

To make your site easier to navigate, it is essential to create a simple and logical link structure. Try to limit the number of clicks needed to go from one page to another, by creating direct links to important pages and avoiding "orphan" links (pages with no incoming links).

3. Focus on relevant content

When creating internal links, always give priority to relevant, high-quality content that can bring real added value to visitors. Avoid creating links to pages that lack information or are of little interest to users.

4. Regularly check the integrity of links

Broken links can damage your SEO and theuser experience. To avoid this problem, check regularly that all your internal links are working properly and update them if necessary.

5. Vary the anchors of your links

It is important to vary the anchor texts of your internal links, so as not to give the impression that Google that you are trying to manipulate the search results. So make sure you use different, relevant keywords for each of your contextual links.

Siloing: 5 tips for structuring your website content better

1. Use a clear site map

To implement a successful siloing method, start by creating a clear and organised site map. Group the pages according to common themes and establish a hierarchical order between them.

2. Create content silos

Within each category identified when creating your sitemap, create sub-categories and/or relevant content pages, to create well-structured silos of information. This will help visitors find the content that interests them more easily and improve the indexing of your pages by search engines.

3. Think about the links in and out of the silos

To optimise the efficiency of silos, it is important to think about the relationships between them. This means limiting inter-silo links (links between different categories) and favouring intra-silo links (links within the same category), in order to reinforce the authority of each silo. silo on its main subject.

4. Don't overlook faceted navigation

Faceted navigation is a technique that allows users to filter and sort content according to different criteria (date, relevance, etc.), popularity...). It can make browsing much easier on sites with a lot of content and can be a very useful complement to an effective siloing method.

5. Adapt internal meshing to silos

Finally, it is essential to adapt your site's internal linking to the silo structure you have created. To do this, make sure you follow the good practices for internal linking mentioned above and create relevant internal links to facilitate navigation and improve page indexing.

In conclusionBy following these 10 tips, applying the principles of internal linking and siloing can considerably improve your site's SEO performance. By following these 10 tips, you'll help search engine spiders index your pages more efficiently and provide an optimised user experience for your visitors.

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