The secrets of On Site SEO for a high-performance website

By our Agency SEO On Site Optimize 360 

Optimising your website for the SEO On Site


In the world of digital marketing and referencing SEO On Site optimisation is a major element in increasing the visibility of a website on search engines and improving its positioning in the search results. SERP.

By applying certain good practices and following some essential recommendations, you can boost your site, raise its profile and generate more organic traffic.

Discover 10 tips for optimising your website for On Site SEO in this article.

Optimising your website for On Site SEO

Choosing the right keywords: a solid foundation for effective optimisation

To start optimising your website for SEO On Site, the first step is to determine the keywords you want to be visible for. In-depth research into the terms used by your audience will enable you to select the most relevant expressions for your business and the pages that make up your site.

This analysis is essentialbecause it is the foundation of your referencing strategy and will influence all the actions you need to take to optimise your site.

The structure of your website: a key element for your search engine optimisation

The organisation of your website also contributes greatly to the quality of your search engine optimisation. A well-structured site, with clear and intuitive navigation, is more likely to be well indexed by search engines.

Optimised URLs

The care taken in drafting the URL is another important aspect. By avoiding special characters and keeping URLs short and to the point, you can make search engines' work easier. The presence of keywords in the URL can also be a positive point for your referencing.

Structuring title and meta description tags

One of the crucial steps in On Site SEO is to work meticulously on your and tags. By including your keywords in these tags, you can directly improve the visibility of your pages in the SERPs:</p> <ul> <li style="list-style-type: none;"> <ul> <li><strong>Write effective <title> tags:</strong> They should contain between 50 and 60 characters maximum and highlight your main keywords.</li> <li><strong>Optimize your tags:</strong> They must be attractive and arouse the interest of Internet users, while respecting a maximum length of 155 characters.</li> </ul> </li> </ul> <h2>Content: king of On Site SEO</h2> <p>Your website can achieve very good positioning in search results thanks to rich, relevant and original content. In fact <a href="https://www.optimize360.fr/en/360-seo-agency/">algorithms</a> Search engines are designed to favour sites that offer quality content to their users. For your <a href="https://www.optimize360.fr/en/360-seo-agency/">SEO strategy</a> On Site, think about :</p> <ul> <li><strong>Produce unique and original content:</strong> duplicates are penalised by Google. So make sure you write exclusive texts for each page of your site.</li> <li><strong>Writing relevant and informative content:</strong> it must correspond to your audience's expectations and searches.</li> <li><strong>Focus on length:</strong> in-depth articles, rich in information and at least 300 words long, are appreciated by search engines.</li> </ul> <h2>Internal linking: bring your website to life!</h2> <p>Another essential element for the successful referencing of your website is the implementation of a <a href="https://www.optimize360.fr/en/definition/internal-networking-2/">internal networking</a> effective. The aim is to create contextual links between your different pages, enabling Internet users and visitors to find your website more easily. <a href="https://www.optimize360.fr/en/definition/exploration-robots/">exploration robots</a> navigate easily through your site.</p> <p style="padding-left: 40px;"><strong>This network has several advantages:</strong></p> <ol> <li style="list-style-type: none;"> <ol> <li>It makes it easier for search engines to index your pages,</li> <li>It improves<a href="https://www.optimize360.fr/en/definition/ux/">user experience</a> by offering complementary and relevant content,</li> <li>It helps to increase your bounce rate and average visit time.</li> </ol> </li> </ol> <h3 style="padding-left: 40px;">Also remember to optimise your images for SEO</h3> <p style="padding-left: 40px;">Finally, don't forget that search engines appreciate sites with rich and varied content. So make intelligent use of images, reducing their weight to speed up page load times and systematically filling in the tags so that they are also taken into account by the search engines. <a href="https://www.optimize360.fr/en/definition/dindexing-robots/">indexing robots</a>.</p> <h2>Responsive design: essential for a good user experience</h2> <p>With the rapid evolution of technology, the number of users browsing the internet via their smartphone or tablet is constantly increasing. So it's vital to integrate this mobile dimension into your On Site SEO strategy.</p> <p>A website with a responsive design ensures that your content is displayed correctly whatever type of device the visitor is using. By improving the user experience in this way, you also increase your chances of being better referenced by Google, which has been favouring mobile-friendly sites for some years now.</p> <h2>Display speed: a decisive criterion for On Site SEO optimisation</h2> <p>Another key factor to take into account when optimising your website for On Site SEO is the speed with which your pages load. With Internet users becoming increasingly impatient, <strong>display speed is now a decisive criterion</strong> both to keep users' attention and to appeal to search engines.</p> <p>To boost your site's performance :</p> <ul> <li>Optimise and compress your images,</li> <li>Reduce the weight of your code (CSS, Javascript),</li> <li>Use online tools to measure and improve the loading speed of your pages.</li> </ul> <p>By rigorously applying these On Site SEO tips, you're putting all the chances on your side to propel your website to the top positions of the Google results and increase its audience and visibility on the Internet.</p></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div class="gdlr-core-pbf-section-container gdlr-core-container clearfix"><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" id="gdlr-core-column-1" style="z-index: 9999999 ;"><div class="gdlr-core-pbf-column-content-margin gdlr-core-js 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In the absence of a subpoena, voluntary compliance by your internet service provider or additional records from a third party, information stored or retrieved for this sole purpose cannot generally be used to identify you.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Storage or technical access is necessary to create user profiles in order to send advertisements, or to track the user on a website or on several websites with similar marketing purposes.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Statistics</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Features</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Always active</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Always active</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Manage options</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Manage services</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Manage {vendor_count} vendors</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Read more about these purposes</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accept</button> <button class="cmplz-btn cmplz-deny">Refuse</button> <button class="cmplz-btn cmplz-view-preferences">Managing options</button> <button class="cmplz-btn cmplz-save-preferences">Save preferences</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Managing options</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Managing consent</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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