Long tail SEO: Discover the 10 key steps to optimising your search engine optimisation

By our Agency SEO On Site Optimize 360 

Long tail SEO 10 key steps


The SEO long tail is a strategy of referencing aimed at targeting less competitive keywords with high traffic potential.

Longer, more precise expressions attract a more specific audience and are therefore more likely to lead to action (purchase, registration, etc.).

In this article, we reveal the 10 key steps to making the most of the SEO long tail.

Long tail SEO

1. Research your long tail keywords

First of all, you need to identify the type of keyword you want to focus on. To do this, use tools such as Google Keyword Planner or Ubersuggest that will help you determine the best long tail keyword opportunities for your topic and your company. audience target.

2. Structure your site with hn tags

A well-structured site makes it easier for your visitors to navigate and improves your search engine ranking. Visit hn tags (h1, h2, h3...) play an essential role in this structuring. Use them to prioritise your headings and sub-headings according to their importance.

2.1 Use a single h1 tag per page

The h1 tag is the most important, and should be used for the main title of your page. Make sure you only have one h1 tag per page and that it includes your long tail keyword.

2.2 Structure your content using h2 and h3 tags

The h2 and h3 tags are used for section and sub-section titles respectively. Use them to divide your content into logical parts and to integrate your long tail keywords.

3. Create quality content optimised for long tail SEO

Le content is a key element in SEO, and must be varied, informative and relevant to meet your visitors' expectations. To optimise your content for long tail SEO :

  • Vary the formats: text, images, videos, computer graphics...
  • Offer quality content: Avoid repetition, focus on information and provide your readers with real solutions.
  • Integrate your long-tail keywords in the body text, titles, meta-descriptions and alt attributes of images.
  • Think of the Internet user first and foremost: don't overload your content with keywords to the detriment of readability.

4. Optimise your internal links for long tail SEO

Le internal networking consists of creating links between the different pages of your site in order to improve navigation and referencing. To optimise your internal linking as part of a long tail SEO strategy, give priority to :

  • Contextual links : insert links to other pages on your site within your content, using relevant anchor text (i.e. containing long tail keywords).
  • Links in navigation menus : highlight your main pages and categories in your menus to make navigation easier.

5. Strengthen your external netlinking

Le netlinking is the creation of inbound links from other sites. The more external links pointing to your site, the more relevant your content will be to search engines. To boost your netlinking :

  • Apply for backlinks : contact other sites in your field to propose a partnership or link exchange.
  • Guest-blog: suggest guest articles on influential blogs in your sector and include links to your site with long tail anchors.
  • Create quality content: interesting and informative content is more likely to be shared and therefore to generate natural backlinks.

6. Monitor your results and adjust your strategy

Regularly analyse your performance in terms of traffic, positioning and conversions to identify areas for improvement and refine your SEO long tail strategy. Use tools such as Google Analytics or Search Console to track your results.

7. Monitor the competition

Observe how your competitors are implementing their own SEO long tail strategy and take inspiration from their best practices. This can help you come up with new ideas for keywords or actions to implement on your site.

8. Adapt your strategy to technical and algorithmic developments

Search engines frequently update their search engines algorithmsThis can have an impact on your website's SEO. Keep up to date with the latest developments in SEO and adapt your strategy if necessary.

9. Think mobile-first in your long tail SEO strategy

With the rise of smartphones, search engines now favour sites that are optimised for mobile devices. Make sure that your site is responsive (i.e. that it adapts to the size of the screen), and take into account the specific features of mobile search (e.g. voice searches).

10. Be patient and persevere

Achieving significant results with long tail SEO can take time. Don't be discouraged if you don't see an immediate improvement: keep working on your keywords, content and netlinking, and keep an eye on technical and algorithmic developments.

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