Master On Site SEO with this guide and its invaluable advice

By our Agency SEO On Site Optimize 360 

Guide and advice for SEO On Site


Le SEO On Siteor search engine optimisation on your websiteis a key element in improving your online visibility.

It encompasses various techniques and practices for optimising the structure and content of your site to increase its relevance in the eyes of search engines, such as Google.

If you're looking for tips and tricks to boost your referencingIf you're looking for an SEO solution, look no further than our complete guide to On Site SEO!

tips for On Site SEO

Analyse and optimise your site structure

One of the first aspects to consider when optimising your site is its structure. A well-organised structure not only makes it easier for users to navigate, but also makes it easier for search engines to index your site.

Hierarchise your content

    1. Use a silo structure: organise your main pages and their associated sub-pages hierarchically, grouping similar content together in the same silo.
    2. Design a simple, intuitive navigation system: Reduce as far as possible the number of clicks needed to access any page on the site.
    3. Create a site map: a file sitemap.xml file will enable search engines to understand the architecture of your site and index its pages more efficiently.
    4. Optimise URL : Clear, well-structured URLs will make it easier to index your pages. Use relevant keywords and avoid special characters or unnecessary numbers.

The importance of content

Le content is kingparticularly for On Site SEO. Search engines attach great importance to the texts, images, videos and other elements that make up your web pages. Here are a few tips for optimising the writing and presentation of your content:

Write high-quality, unique texts

    • Assess the competition: Take a look at existing content on your theme and try to create something even better.
    • Nourish yourself with your audience : Listen to their questions and topics of interest and find out about current trends.
    • Aerate your texts: prefer short paragraphs, use sub-headings and play around with formatting such as bulleted lists or blocks of quotations.
    • Apply the basic rules of style: write clearly and concisely, avoid spelling mistakes and soften complex sentences.

Optimise your images and other media

    • Rename your image files : use explicit keywords that are consistent with the content of the image.
    • Compress your images: a light file weight will enable your pages to load more quickly.
    • Use "alt" tags: these attributes HTML allow a brief description of the nature and context of the images, thus improving their indexation by search engines.
    • Choose appropriate formats: prefer formats such as JPEG for photos and JPEG for video. PNG for simple graphic elements.

Highlight your content using internal linking

Le internal networkingMeshing, or links between your different pages, is essential to guide visitors through your site. A good linking strategy can also increase the visibility of certain pages in the eyes of search engines. Here are a few tips for optimising your site's internal links:

  1. Create additional content: Enhance your articles or main pages with additional content: case studies, tutorials, interviews, etc.
  2. Link your pages in a relevant way: avoid artificial links that have nothing to do with the context of the text; the connection must be logical and useful for the visitor.
  3. Vary the anchors: think about using synonyms, different expressions or even more generic phrases such as "find out more" to diversify your internal links.
  4. Check the validity of your links regularly: when deleting or moving a page, don't forget to update its inbound and outbound links.

Boost your keyword strategy

The keywords are the basis of all referencing strategy. Knowing how to choose them and position them effectively on your site is crucial to improving your visibility on Google. Here again, we have a few tips to guide you:

Find your strategic keywords

    1. Analyse the competition: Identify the keywords that work for sites similar to yours and analyse their relevance to your content.
    2. Target long-tail keywords: these are more specific expressions, made up of three or more words, with generally fewer search volume but also less competition.
    3. Brainstorm: think of all the questions your readers might have and list the keywords associated with them.
    4. Use online tools: Several platforms allow you to analyse keyword trends and identify those that are relevant to your site.

Position your keywords effectively

    • Include them in your headlines: tags <h1> à <h6> tags should contain your most important keywords, with priority given to the <h1> and <h2>.
    • Sprinkle them into your texts: add your keywords naturally to your content, without overusing them. Aim for a keyword/text ratio of around 1-2%.
    • Don't forget the metadata: fill in your title and meta description carefully to appeal to web users and encourage click-through.
    • Use alt attributes and captions: Gently insert keywords in these places to help index your images and videos.

With these tips and best practices in mind, there is no doubt that your SEO strategy On Site will be successful! Now it's time to take action and implement these recommendations on your own website, to maximise its SEO potential and attract more visitors.

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